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Authors
Advisor(s)
Abstract(s)
The purpose of this study is to better understand Norwegian firms’ perception of the Portuguese
strengths and weaknesses as a destination for Foreign Direct Investment (FDI). The focus will be on
the Norwegian maritime industry, more specifically shipbuilding, repair and services. The first and
uttermost importance of the study is to understand why Norwegian companies that have not
invested in the Portuguese maritime industry might be reluctant to, and how the government can be
advised to avoid similar pitfalls in the future. The single case study approach is utilized to
understand the different aspects of the research questions. The data collection was performed
through primary and secondary data. Three interviews were conducted with knowledgeable actors
in the Norwegian maritime industry. The findings indicate there are areas for improvements and
areas that can be further utilized and developed. The geographical location, natural resources,
highly educated personnel, governmental emphasis, and excess capacity are found through primary
and secondary data collection to be favorable aspects in the Portuguese maritime industry. The lack
of skilled workers in production, regulatory complexity, macroeconomic instability, and difference
in prosperity level between the Norwegian and Portuguese maritime industry, are found to be
potential distortions. Recommendations are to develop the maritime industry through focus and
regional development.