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Abstract(s)
Em Portugal, o Turismo é a maior atividade económica exportadora,
representando 15,3 do PIB português, sendo que a hotelaria é um dos setores que origina mais fluxo económico. Consequentemente, o Turismo Religioso é um segmento de mercado que se diferencia por virtude das motivações e significados – fé, busca da espiritualidade, prática religiosa – de cada viagem e dos acontecimentos anuais. Conhecida como Roma Portuguesa, Braga apresenta um vasto Património Religioso, destacando o Santuário do Sameiro e o Santuário do Bom Jesus do Monte. A maioria dos visitantes fica hospedado no Hotel João Paulo II, antigo Centro Apostólico do Sameiro, onde foi conduzido um estudo sobre o perfil do cliente, por meio de questionário e SPSS. Deste modo, foi possível perceber que cerca de 95% considera-se Turista e apenas 5% como Turista Peregrino, sendo que a viagem e hotel para os inquiridos são conceitos que divergem entre si.
In Portugal, Tourism is the largest exporting economic activity, representing 15.3 of the portuguese GDP, with the hotel industry being one of the sectors that generate the most economic flow. Consequently, Religious Tourism is a market segment that is differentiated by virtue of the motivations and meanings – faith, search for spirituality, religious practice – of each trip and annual events. Known as the Portuguese Rome, Braga has a vast Religious Heritage, highlighting the Sanctuary of Sameiro and the Sanctuary of Bom Jesus do Monte. Most visitors stay at the Hotel João Paulo II, former Centro Apostoólico do Sameiro, where a study was conducted on the customer profile, using a questionnaire and SPSS. In this way, it was possible to perceive that around 95% consider themselves Tourists and only 5% as Pilgrim Tourists, with travel and hotel for the respondents being concepts that differ from each other.
In Portugal, Tourism is the largest exporting economic activity, representing 15.3 of the portuguese GDP, with the hotel industry being one of the sectors that generate the most economic flow. Consequently, Religious Tourism is a market segment that is differentiated by virtue of the motivations and meanings – faith, search for spirituality, religious practice – of each trip and annual events. Known as the Portuguese Rome, Braga has a vast Religious Heritage, highlighting the Sanctuary of Sameiro and the Sanctuary of Bom Jesus do Monte. Most visitors stay at the Hotel João Paulo II, former Centro Apostoólico do Sameiro, where a study was conducted on the customer profile, using a questionnaire and SPSS. In this way, it was possible to perceive that around 95% consider themselves Tourists and only 5% as Pilgrim Tourists, with travel and hotel for the respondents being concepts that differ from each other.
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Keywords
Hotelaria Turismo religioso Espiritualidade Braga Hotel João Paulo II Hospitality Religious tourism Spirituality