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Advisor(s)
Abstract(s)
O estilo de vida saudável, sem glúten, produtos naturais, orgânicos são as tendências mais recentes no setor alimentar. As pessoas procuram novas maneiras de comer bem e de produtos prontos para consumir. Em Portugal, uma empresa decidiu lançar um produto que preencha esta necessidade: Fruut. Fruut é um snack saudável, 100% natural, sem adição de açúcar, sal ou conservantes, produzido em Viseu, só fruta portuguesa. Os snacks normalmente têm conotação negativa uma vez que têm sal ou açúcar, mas Frueat pretende mostrar que nem sempre é assim e que há uma alternativa. Aqui irá encontrar todas as informações e detalhes desde o início da empresa até os dias de hoje, onde é possível entender o que foi feito, os próximos movimentos e uma pesquisa sobre o consumidor português e seu comportamento.
The healthy lifestyle, the gluten free, natural, organic products are the most recent trends in the food sector. People search for new ways of eat well and ready to eat products. In Portugal one company decided to take the chance of launch one product that fills this need: Fruut. Fruut is a healthy snack, 100% natural, without added sugar, salt or preservatives, made in Viseu, with just Portuguese fruit. Snacks normally are negative because they have salt/sugar, but Frueat come to show that isn’t always true. Here is all the information and details since the beginning of the company until nowadays, where it’s possible to understand what was done, the next moves and a research about the Portuguese consumer and his behavior.
The healthy lifestyle, the gluten free, natural, organic products are the most recent trends in the food sector. People search for new ways of eat well and ready to eat products. In Portugal one company decided to take the chance of launch one product that fills this need: Fruut. Fruut is a healthy snack, 100% natural, without added sugar, salt or preservatives, made in Viseu, with just Portuguese fruit. Snacks normally are negative because they have salt/sugar, but Frueat come to show that isn’t always true. Here is all the information and details since the beginning of the company until nowadays, where it’s possible to understand what was done, the next moves and a research about the Portuguese consumer and his behavior.
Description
Keywords
Snack Snack saudável Natural Sustentabilidade Produtos orgânicos Healthy snacks Natural Sustainability Organic products