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Advisor(s)
Abstract(s)
A presente dissertação, pretende aplicar o conceito e as lógicas transmediáticas,
existentes no entretenimento, ao contexto jornalístico atual, propondo uma reflexão acerca
da possibilidade de integração destas práticas no ecossistema mediático, com vista a um
jornalismo multimédia, multiplataforma e centrado no utilizador. Para isso,
conceptualizamos as narrativas transmediáticas, estudamos as novas práticas jornalísticas,
identificamos tendências na área e procuramos a convergência entre os dois prismas.
Avaliamos, ainda, a recetividade da audiência e dos profissionais de jornalismo face a esta
linguagem. A metodologia utilizada é de carácter qualitativo e foi concretizada a partir da
análise de dois estudos de caso do jornalismo transmediático, de um focus group e de
quatro entrevistas a profissionais do adotar jornalístico. Os dados recolhidos permitiram
avaliar que alguns meios jornalísticos já se apropriam da transmedialidade na produção e
distribuição de conteúdos informativos e que este modelo deve ser aplicado aos géneros
jornalísticos ligados à investigação aprofundada. Concluímos, também, que o potencial
destas práticas, junto da audiência, é elevado, não obstante, apesar de algumas destas
lógicas serem aceites e até praticadas pelos meios de comunicação social portugueses,
ainda se trabalha com vista a uma narrativa cross-media.
The present dissertation aims to apply the transmedia concept and logics, that exist in entertainment, to the current journalistic context, by proposing a reflection on the possibility of integrating these practices into the media ecosystem, towards a multimedia, multiplatform and user-centered journalism. Therefore, we conceptualize the transmedia narratives, study the new journalistic practices, identify the field’s tendencies and seek the convergence between the two prisms. Furthermore, we evaluate the audience’s, as well as journalism professional’s, receptivity to this language. The methodology used is of qualitative nature and was accomplished from the analysis of two case studies on transmedia journalism, from a focus group and from four interviews with journalism professional’s. The collected data allowed us to evaluate that a few journalistic media already employ transmediality in the production and distribution of informative content and that this model should be applied to the journalistic genres connected to in-depth research. We also concluded that the potential of these practices near the audience, is high, nevertheless, even though some of the logics are accepted and even employed by the portuguese media, we are still working towards a cross-media narrative.
The present dissertation aims to apply the transmedia concept and logics, that exist in entertainment, to the current journalistic context, by proposing a reflection on the possibility of integrating these practices into the media ecosystem, towards a multimedia, multiplatform and user-centered journalism. Therefore, we conceptualize the transmedia narratives, study the new journalistic practices, identify the field’s tendencies and seek the convergence between the two prisms. Furthermore, we evaluate the audience’s, as well as journalism professional’s, receptivity to this language. The methodology used is of qualitative nature and was accomplished from the analysis of two case studies on transmedia journalism, from a focus group and from four interviews with journalism professional’s. The collected data allowed us to evaluate that a few journalistic media already employ transmediality in the production and distribution of informative content and that this model should be applied to the journalistic genres connected to in-depth research. We also concluded that the potential of these practices near the audience, is high, nevertheless, even though some of the logics are accepted and even employed by the portuguese media, we are still working towards a cross-media narrative.
Description
Keywords
Narrativa transmediática Webjornalismo Jornalismo transmediático Multimédia Transmedia storytelling Webjournalism Transmedia journalism Multimedia