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Abstract(s)
Ao longo dos tempos, o jornalismo tem vindo a tornar-se cada vez mais digital, presente
num número crescente de plataformas e em mais momentos do dia a dia das pessoas. Se, por
um lado, as vendas em banca ainda representam uma componente forte na sustentabilidade
e trabalho das redações, por outro a fragmentação entre canais obriga à adoção de estratégias
diferenciadas para públicos distintos.
Recorrendo a investigações anteriores, pretende-se averiguar, numa primeira fase, qual tem
sido a evolução da sustentabilidade e viabilidade financeiras dos órgãos de comunicação
social nacionais, aferindo se existem tendências identificáveis no passado recente ao nível
de evolução da tiragem e das vendas. Pretende-se de igual forma compreender melhor como
é que os meios em papel se foram adaptando ao online e às diversas potencialidades que este
oferece.
A investigação a conduzir propõe-se estudar a revista Visão e como é que esta se adaptou a
uma realidade cada vez mais digital num novo contexto freemium. Para a obtenção de
resultados será analisado neste relatório, quer qualitativa quer quantitativamente, a revista
em papel, o seu website e ainda a página da revista no Facebook.
Como conclusão deste relatório, verifica-se que a publicação endereçou esforços elevados
no alcance e obtenção de um maior número de assinantes, ainda que continue a apostar na
continuidade da edição em papel. Foi ainda possível observar que a estratégia passa por um
aumento do número e frequência dos pontos de contacto, nomeadamente através da criação
de novos conteúdos e de disponibilização dos mesmos por um maior número de canais.
Throughout time, journalism has become increasingly digital, present in a growing number of platforms and in more moments of people's daily lives. If, on the one hand, newsstand sales still represent a strong component in the sustainability and work of newsrooms, on the other hand, the fragmentation between channels requires the adoption of differentiated strategies for distinct audiences. Using previous research, it is intended to investigate, initially, what has been the evolution of the sustainability and financial viability of the Portuguese media, assessing whether there are identifiable trends in the recent past in terms of the evolution of circulation and sales. It is also intended to better understand how print media has been adapting to online channels and the many possibilities it offers. The research to be conducted aims at studying the newsmagazine Visão and how it has adapted to an increasingly digital reality in a new freemium context. Results were obtained and conclusions were reached through the analysis in this report of the paper magazine, the magazine's website and its Facebook page. As a conclusion of this report, it was found that the magazine has made great efforts to broaden its reach and its number of subscribers, even though it still remains highly focused on its weekly edition continuity. It was also possible to perceive that its strategy also includes increasing the number and recurrence of touch points with its readers, namely through the creation of new contents and making these available from a higher number of channels.
Throughout time, journalism has become increasingly digital, present in a growing number of platforms and in more moments of people's daily lives. If, on the one hand, newsstand sales still represent a strong component in the sustainability and work of newsrooms, on the other hand, the fragmentation between channels requires the adoption of differentiated strategies for distinct audiences. Using previous research, it is intended to investigate, initially, what has been the evolution of the sustainability and financial viability of the Portuguese media, assessing whether there are identifiable trends in the recent past in terms of the evolution of circulation and sales. It is also intended to better understand how print media has been adapting to online channels and the many possibilities it offers. The research to be conducted aims at studying the newsmagazine Visão and how it has adapted to an increasingly digital reality in a new freemium context. Results were obtained and conclusions were reached through the analysis in this report of the paper magazine, the magazine's website and its Facebook page. As a conclusion of this report, it was found that the magazine has made great efforts to broaden its reach and its number of subscribers, even though it still remains highly focused on its weekly edition continuity. It was also possible to perceive that its strategy also includes increasing the number and recurrence of touch points with its readers, namely through the creation of new contents and making these available from a higher number of channels.
Description
Keywords
Jornalismo Informação Revista Newsmagazine Digital Website Online Journalism Information Magazine