| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 1.78 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
As razões para as empresas fracassarem e não conseguirem seguir um percurso normal de crescimento são imensas. No entanto, a gestão de tesouraria e os eventuais problemas de tesouraria que dela resultam são sem dúvida uma dessas razões. Como tal, no sentido de colmatar os problemas de liquidez que se verificam nas empresas, torna-se necessário que estas realizem uma correta avaliação dos instrumentos financeiros que têm ao seu dispor e ainda que façam uma correta gestão dos meios líquidos que devem ter disponíveis para satisfazer os seus compromissos financeiros no curto prazo.
Num momento em que a cidade do Porto se torna um destino de eleição e de referência ao nível europeu, o presente trabalho estuda um caso de especial relevo para a cidade, a Douro Azul – Sociedade Marítimo-Turística, S.A.. O tema deste trabalho é a Gestão de Tesouraria e o Orçamento Anual e o seu objetivo prende-se com a análise do tema aplicado à empresa referida, de forma a averiguar se esta é ou não capaz de elaborar um plano de ação que lhe permita gerar cash suficiente para manter a sua atividade operacional saudável. Para isso são ainda identificadas um conjunto de técnicas de ação na esfera da gestão financeira de curto prazo. Através deste trabalho verificou-se que o fator da sazonalidade tem grande impacto nas vendas da empresa e consequentemente na sua tesouraria, o que faz com que a realização de uma boa gestão do capital circulante seja ainda mais um elemento fundamental para a vida das empresas. Verificou-se também que esta empresa tem capacidade para gerar liquidez através da sua atividade operacional. No entanto, é evidente que para um grande investimento a empresa necessita de recorrer a capital alheio para se financiar.
The reasons why companies fail and don’t be able to follow a normal course of growth are immense. However, cash management and it’s cash-flow problems are undoubtedly one of those reasons. As such, to overcome the liquidity problems that exist in companies, it is necessary to carry out a correct analysis of the financial instruments at their disposal and also to manage correctly the short-term liquidity they have in order to meet their financial commitments in the short term. At the time that the city of Porto becomes a destination of choice and reference at European level, this work examines a case study of special importance for the city, Douro Azul - Sociedade Marítimo-Turística, SA. The theme of this work is the cash management and the annual budget and its objective is to analyze the subject applied to the referred company, in order to determine whether or not it is capable of elaborating an action plan that allows it to generate sufficient cash to maintain a healthy operating activity. For that, a set of action techniques in the sphere of short-term financial management is also identified. Through this work it was possible to verify that the factor of seasonality has a great impact on the sales of the company and consequently in its treasury, which indicates that making a good management of the working capital is even more fundamental for the life of the companies. It was also verified that this company has the capacity to generate liquidity through its operational activity. However, it is evident that for a considerable investment the company needs to require external capital – mainly via debt – in order to finance itself.
The reasons why companies fail and don’t be able to follow a normal course of growth are immense. However, cash management and it’s cash-flow problems are undoubtedly one of those reasons. As such, to overcome the liquidity problems that exist in companies, it is necessary to carry out a correct analysis of the financial instruments at their disposal and also to manage correctly the short-term liquidity they have in order to meet their financial commitments in the short term. At the time that the city of Porto becomes a destination of choice and reference at European level, this work examines a case study of special importance for the city, Douro Azul - Sociedade Marítimo-Turística, SA. The theme of this work is the cash management and the annual budget and its objective is to analyze the subject applied to the referred company, in order to determine whether or not it is capable of elaborating an action plan that allows it to generate sufficient cash to maintain a healthy operating activity. For that, a set of action techniques in the sphere of short-term financial management is also identified. Through this work it was possible to verify that the factor of seasonality has a great impact on the sales of the company and consequently in its treasury, which indicates that making a good management of the working capital is even more fundamental for the life of the companies. It was also verified that this company has the capacity to generate liquidity through its operational activity. However, it is evident that for a considerable investment the company needs to require external capital – mainly via debt – in order to finance itself.
Description
Keywords
Tesouraria Liquidez Capital circulante Orçamento Investimento e financiamento Cash Liquidity Working capital Budget Investment and financing