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(R)evolution of the e-grocery industry: Strategic implications

2009Journal article Open access
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dc.contributor.authorFerreira, Mário Pedro
dc.date.accessioned2011-09-08T11:56:53Z
dc.date.available2011-09-08T11:56:53Z
dc.date.issued2009
dc.description.abstractThe use of the Internet in grocery retailing created the need for new business models, but it did not bring radical changes to consumer behaviour. Nevertheless, in the early days of egrocery, most managers overestimated the power of technology and adopted revolutionary solutions. Today, after 15 years, that approach proved to be misleading, as online grocery firms are supplying small market niches with the use of traditional infrastructures and knowledge. Historical evidence from the UK and the US suggests that in an environment of high uncertainty and complexity determined by product nature, consumer switching costs, entry barriers, market mismatch and low profit margins, contingent evolutionary approaches are more appropriatepor
dc.identifier.citationFERREIRA, Mário Pedro - (R)evolution of the e-grocery industry: Strategic implications. Documentos de Trabalho em Gestão (Working Papers in Management) nº4, 2009. Faculdade de Economia e Gestão, Universidade Católica Portuguesa, Porto. 20p.por
dc.identifier.urihttp://hdl.handle.net/10400.14/5299
dc.language.isoengpor
dc.publisherSSRNpor
dc.relation.publisherversionhttp://d.repec.org/n?u=RePEc:cap:mpaper:042009&r=mktpor
dc.subjectE-grocerypor
dc.subjectContingencypor
dc.subjectMismatch,por
dc.subjectRevolutionpor
dc.subjectEvolutionpor
dc.subjectBusiness modelspor
dc.title(R)evolution of the e-grocery industry: Strategic implicationspor
dc.typejournal article
dspace.entity.typePublication
rcaap.rightsopenAccesspor
rcaap.typearticlepor

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