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Nas últimas décadas temos observado o crescente desenvolvimento e impacto que a internet e as novas tecnologias têm vindo a alcançar, tornado inevitável a convergência entre os diversos meios de comunicação. Tal como acontece em outros setores, também o meio radiofónico esforça-se por se adaptar e tirar o máximo partido quer do online, quer das novas tecnologias. Assim surge uma nova forma de comunicar em rádio: além do som, as plataformas digitais utilizadas pelas estações radiofónicas abrem portas à partilha de imagem, texto ou vídeo.
Este trabalho surge no âmbito de um estágio curricular realizado entre setembro de 2015 a março de 2016, na área de produção de conteúdos da M80 rádio. O principal objetivo é o de analisar o modo como a M80 utiliza as diversas ferramentas online para a divulgação de conteúdos radiofónicos. Após uma breve contextualização histórica, o relatório discute os conceitos de interatividade e convergência entre os meios, bem como as possibilidades de divulgação de conteúdos em rádio através de podcasts, streaming, aplicações móveis ou media sociais.
In recent decades we have seen an increasing development and impact from the Internet and new information technology. Thus, media convergence became inevitable. As other sectors, radio is striving to adapt and make the most of both online and new forms of technology. Consequently, an additional way of communicating through radio has been developing. In addition to sound, digital platforms open doors to share image, text or video. It is essential to understand how traditional media has changed, adapted and taken advantage of the various digital platforms. The present dissertation is the result of a traineeship carried out from September 2015 to March 2016, in the production area of M80 radio. Its main objective is to analyse how M80 uses various online tools for the dissemination of radio content. After a brief historical overview, the dissertation discusses the concepts of interactivity and convergence between the different media, and the possibilities of distributing radio content through podcasts, streaming, mobile applications and social media.
In recent decades we have seen an increasing development and impact from the Internet and new information technology. Thus, media convergence became inevitable. As other sectors, radio is striving to adapt and make the most of both online and new forms of technology. Consequently, an additional way of communicating through radio has been developing. In addition to sound, digital platforms open doors to share image, text or video. It is essential to understand how traditional media has changed, adapted and taken advantage of the various digital platforms. The present dissertation is the result of a traineeship carried out from September 2015 to March 2016, in the production area of M80 radio. Its main objective is to analyse how M80 uses various online tools for the dissemination of radio content. After a brief historical overview, the dissertation discusses the concepts of interactivity and convergence between the different media, and the possibilities of distributing radio content through podcasts, streaming, mobile applications and social media.
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Rádio Tendências de divulgação Redes sociais Plataformas digitais Internet Radio Dissemination trends Social networks Digital platforms