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Framework para a avaliação do impacto do voluntariado corporativo em redes colaborativas
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O voluntariado corporativo tem vindo a afirmar-se como um instrumento relevante de responsabilidade social empresarial, ao permitir as organizações contribuir para o bem-estar social, envolvendo ativamente os seus colaboradores. No entanto, a maioria das abordagens de avaliação do seu impacto permanece centrada em indicadores operacionais e quantitativos, revelando limitações na análise de efeitos menos tangíveis e de natureza relacional, particularmente em contextos de colaboração interorganizacional. Esta dissertação analisa o potencial transformador do voluntariado corporativo quando desenvolvido em redes colaborativas, tomando como estudo de caso o programa ReCria. O ReCria constitui um ecossistema de voluntariado corporativo assente numa lógica de colaboração entre múltiplas entidades, orientado para um propósito comum e estruturado de forma a facilitar escala, aprendizagem coletiva e impacto sistémico. Com base numa metodologia qualitativa, suportada por entrevistas semiestruturadas a atores-chave do ecossistema e por analise temática, esta dissertação propõe a framework Corporate Impact Volunteering Indicators in Collaborative Networks (CIVIC), concebida para avaliar o impacto do programa ReCria mas que pode ser aplicado a outras iniciativas de voluntariado corporativo em contextos colaborativos. A CIVIC ultrapassa as métricas tradicionais, valorizando dimensões como a aprendizagem individual e organizacional, a qualidade das relações interorganizacionais, a confiança, a cooperação e, em fases mais maduras, a influencia publica e sistémica da rede. A framework ´ e apresentada como ´ um instrumento evolutivo, adaptável ao grau de maturidade do ecossistema, contribuindo para uma compreensão mais aprofundada do voluntariado corporativo enquanto mecanismo de criação de valor social, organizacional e coletivo.<br/>
Corporate volunteering has increasingly established itself as a relevant instrument of corporate social responsibility, enabling organisations to contribute to social well-being while actively engaging their employees. However, most approaches to impact assessment remain focused on operational and quantitative indicators, revealing limitations in the analysis of less tangible and relational effects, particularly in contexts of inter-organisational collaboration. This dissertation analyses the transformative potential of corporate volunteering when developed within collaborative networks, taking the ReCria programme as a case study. ReCria constitutes a corporate volunteering ecosystem grounded in a collaborative logic among multiple entities, oriented towards a shared purpose and structured to facilitate scale, collective learning, and systemic impact. Based on a qualitative methodology, supported by semi-structured interviews with key actors within the ecosystem and thematic analysis, this dissertation proposes the framework Corporate Impact Volunteering Indicators in Collaborative Networks (CIVIC). Although designed to assess the impact of the ReCria programme, the framework can be applied to other corporate volunteering initiatives in collaborative contexts. CIVIC goes beyond traditional metrics by valuing dimensions such as individual and organisational learning, the quality of inter-organisational relationships, trust, cooperation, and, at more mature stages, the public and systemic influence of the network. The framework is presented as an evolutionary and adaptive instrument, aligned with the maturity level of the ecosystem, contributing to a deeper understanding of corporate volunteering as a mechanism for creating social, organisational, and collective value.
Corporate volunteering has increasingly established itself as a relevant instrument of corporate social responsibility, enabling organisations to contribute to social well-being while actively engaging their employees. However, most approaches to impact assessment remain focused on operational and quantitative indicators, revealing limitations in the analysis of less tangible and relational effects, particularly in contexts of inter-organisational collaboration. This dissertation analyses the transformative potential of corporate volunteering when developed within collaborative networks, taking the ReCria programme as a case study. ReCria constitutes a corporate volunteering ecosystem grounded in a collaborative logic among multiple entities, oriented towards a shared purpose and structured to facilitate scale, collective learning, and systemic impact. Based on a qualitative methodology, supported by semi-structured interviews with key actors within the ecosystem and thematic analysis, this dissertation proposes the framework Corporate Impact Volunteering Indicators in Collaborative Networks (CIVIC). Although designed to assess the impact of the ReCria programme, the framework can be applied to other corporate volunteering initiatives in collaborative contexts. CIVIC goes beyond traditional metrics by valuing dimensions such as individual and organisational learning, the quality of inter-organisational relationships, trust, cooperation, and, at more mature stages, the public and systemic influence of the network. The framework is presented as an evolutionary and adaptive instrument, aligned with the maturity level of the ecosystem, contributing to a deeper understanding of corporate volunteering as a mechanism for creating social, organisational, and collective value.
Descrição
Palavras-chave
Voluntariado corporativo Redes colaborativas Avaliação de impacto, Framewrok CIVIC Corporate volunteering Collaborative networks Impact evaluation CIVIC Framework
Contexto Educativo
Citação
Editora
Licença CC
Sem licença CC