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Advisor(s)
Abstract(s)
O processo de digitalização da economia é um acontecimento incontornável da sociedade atual. Fruto da digitalização, softwares capazes de simplificar atividades da rotina diária, a Internet e outras ferramentas tornam-se elementos centrais da vida moderna nos planos pessoal, social e empresarial.
O presente estudo tem como finalidade compreender o processo de digitalização na economia, o modo como são realizadas parcerias numa empresa e, finalmente, perceber como é que o primeiro permite agilizar e facilitar o segundo, através da utilização de uma ferramenta digital capaz de responder às exigências do mercado atual.
Com o intuito de alcançar o objetivo definido, foi realizada uma revisão de literatura para obter um maior nível de conhecimento sobre os processos que influenciam a digitalização de angariação de parceiros. A metodologia aplicada na presente dissertação foi a de estudo de caso relativo à empresa Fonte Online.
Os resultados desta investigação permitiram concluir que, das ferramentas estudadas, nenhuma consegue reunir informação dos possíveis parceiros, cruzar essa informação com as necessidades e metas da empresa, indicar qual o parceiro mais lucrativo (tanto em termos monetários como em termos de qualidade do serviço) para a mesma e ainda entrar em contacto com a outra organização para fechar o negócio. No entanto, através de duas ferramentas digitais – Analytic Hierarchy Process e Microsoft Dynamics - é possível atingir algo próximo dos objetivos iniciais, reunindo as diversas informações e determinando a melhor parceria para a empresa. O contacto com o futuro parceiro continua a ser realizado seguindo a tramitação convencional.
The Digitalization of the Economy is an inescapable event of modern society. Due to this process, the Internet – as well as software capable of simplifying daily routines – have become central elements of modern life in the personal, professional and business spheres. The aim of this dissertation is to understand the process of digitalization applied to Economics, to review the methods used to establish partnerships in a company and, lastly, to understand how the former can facilitate and streamline the latter, through the use of digital tools able to satisfy current market demands. In order to fulfill the proposed objective, a thorough revision of the literature was undertaken to acquire a deeper knowledge of the processes that influence the Digitalization of the partnering process, followed by the study of Fonte Online’s specific case. The result of the described investigation allow the author to conclude that neither of the evaluated digital tools can fully achieve a company’s desired outcomes when trying to establish a partnership – gather information on potential partners, cross-match the acquired information with the company’s needs and strategic goals, indicate the most profitable potential partnership (both economically and regarding service quality) to the company and reach out to the organization in order to close the business deal. However, by using two of the digital tools analised – Analytic Hierarchy Process and Microsoft Dynamics – is possible to achieve the initial goals, gathering information and determining the best partnership. Yet, the contact with the future partner remains dependent on a personal interview or a videoconference call.
The Digitalization of the Economy is an inescapable event of modern society. Due to this process, the Internet – as well as software capable of simplifying daily routines – have become central elements of modern life in the personal, professional and business spheres. The aim of this dissertation is to understand the process of digitalization applied to Economics, to review the methods used to establish partnerships in a company and, lastly, to understand how the former can facilitate and streamline the latter, through the use of digital tools able to satisfy current market demands. In order to fulfill the proposed objective, a thorough revision of the literature was undertaken to acquire a deeper knowledge of the processes that influence the Digitalization of the partnering process, followed by the study of Fonte Online’s specific case. The result of the described investigation allow the author to conclude that neither of the evaluated digital tools can fully achieve a company’s desired outcomes when trying to establish a partnership – gather information on potential partners, cross-match the acquired information with the company’s needs and strategic goals, indicate the most profitable potential partnership (both economically and regarding service quality) to the company and reach out to the organization in order to close the business deal. However, by using two of the digital tools analised – Analytic Hierarchy Process and Microsoft Dynamics – is possible to achieve the initial goals, gathering information and determining the best partnership. Yet, the contact with the future partner remains dependent on a personal interview or a videoconference call.
Description
Keywords
Digitalização Parceiros Online Plataforma E-commerce Tecnologia Ferramenta digital Digitalization Partnerships Platform Technology Digital tool