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Abstract(s)
O estudo do comportamento social e a comunicação são, desde há muito, temas que se
entrelaçam pela sua natureza social. Em particular, o estudo dos media sociais no
comportamento politicoeleitoral ganhou um lugar de destaque nos estudos mais recentes
relativos à área da comunicação, motivado, essencialmente, pela influência destes meios nos
comportamentos dos cidadãos. A presença dos media sociais nas sociedades modernas é
inegável, e por isso, um estudo aprofundado sobre o seu papel no comportamento eleitoral
dos eleitores é fundamental para produzir mais conhecimento nesta área de investigação.
A escolha deste tema prendese na necessidade de fornecer mais respostas perante a crise
eminente de representação eleitoral que Portugal tem vindo a sofrer ao longo das últimas
décadas. Tendo a revisão de literatura como ponto teórico inicial, esta investigação terá como
preocupação identificar o comportamento dos jovens portugueses, tanto na participação
eleitoral e política, bem como o papel que os media sociais assumem neste processo.
Como metodologia, foi utilizado o método qualitativo com recurso a entrevistas em
profundidade a seis jovens com idades compreendidas entre os 18 e os 24 anos, a primeira
faixa etária em estudo por vários organismos internacionais, como o Parlamento Europeu, o
IDEA, a OECD e o PORDATA.
As entrevistas realizadas aos jovens permitiram avaliar os impactos dos estímulos recebidos
através dos media sociais na participação políticoeleitoral, nomeadamente no que
compreende a receção e processamento de conteúdo informativo e político, o potenci al
mobilizador e de expressão política, bem como a nova proximidade face aos partidos e aos
políticos.
Em suma, concluíse que os jovens em Portugal estão, efetivamente, a alterar o seu campo
participativo sem se tornarem, na generalidade, apáticos ao meio político. Além disso, os
jovens que afirmam, em vários casos, serem diretamente influenciados por conteúdos que
visualizam através dos media sociais, estando também conscientes dos perigos associados.
The study of social behavior and communication sciences have long been themes that are intertwined by their identical nature. In particular, the study of social media in politicalelectoral participation gained a prominent place in the most recent studies related to the area of communication motivated, essentially, by the role of these media influencing citizen’s behavior. The presence of social media in modern societies is undeniable, and therefore an indepth study of their role in the electoral behavior of voters is fundamental to produce more knowledge in this area of research. The choice of this theme is aligned with the urge to provide more answers and solutions in the face of the eminent electoral representation crisis that Portugal has been suffering over the last decades. Having the literature review as the initial theoretical point, this investigation will have as a concern to identify the behavior of young Portuguese citizens, both in electoral and political participation, as well as the role that social media assumes in this process. The Methodology chapter applied a qualitative method with indepth interviews in six young people aged between 18 and 24 years, the first age group under study by several international organizations, such as the European Parliament, IDEA, OECD and PORDATA. The interviews on young people made it possible to assess the impacts of the stimuli received through social media on politicalelectoral participation, specifically regarding the reception and processing of informative and political content, the potential mobilizer and political expression, as well as the new proximity to parties and politicians. To sum up, it is possible to conclude that young people in Portugal are effectively changing their participation means without neglecting the political environment, in general. Furthermore, young people admit to being directly influenced by contents visualized through social media, while simultaneously being aware of the dangers associated with his type of participation.
The study of social behavior and communication sciences have long been themes that are intertwined by their identical nature. In particular, the study of social media in politicalelectoral participation gained a prominent place in the most recent studies related to the area of communication motivated, essentially, by the role of these media influencing citizen’s behavior. The presence of social media in modern societies is undeniable, and therefore an indepth study of their role in the electoral behavior of voters is fundamental to produce more knowledge in this area of research. The choice of this theme is aligned with the urge to provide more answers and solutions in the face of the eminent electoral representation crisis that Portugal has been suffering over the last decades. Having the literature review as the initial theoretical point, this investigation will have as a concern to identify the behavior of young Portuguese citizens, both in electoral and political participation, as well as the role that social media assumes in this process. The Methodology chapter applied a qualitative method with indepth interviews in six young people aged between 18 and 24 years, the first age group under study by several international organizations, such as the European Parliament, IDEA, OECD and PORDATA. The interviews on young people made it possible to assess the impacts of the stimuli received through social media on politicalelectoral participation, specifically regarding the reception and processing of informative and political content, the potential mobilizer and political expression, as well as the new proximity to parties and politicians. To sum up, it is possible to conclude that young people in Portugal are effectively changing their participation means without neglecting the political environment, in general. Furthermore, young people admit to being directly influenced by contents visualized through social media, while simultaneously being aware of the dangers associated with his type of participation.
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Keywords
Medias sociais Internet Comportamentos eleitorais Comportamentos políticos Jovens Social media Electoral behavior Political behaviors Young people