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Com o mundo em constante transformação, o propósito das empresas há muito que deixou de ser apenas a mera criação de valor económico. Destaca-se a importância das contribuições para a sociedade, isto é, a capacidade de as empresas priorizarem a criação de impacto social positivo para os diferentes grupos de interessados. A sustentabilidade nos negócios tornou-se um princípio (quase) obrigatório, dado que existe, cada vez mais, uma sensibilização dos diferentes stakeholders, sendo que estes exigem palavras, estratégias e ações por parte das empresas, de forma a contrariarem as crises sociais e ambientais que vão ganhando espaço na sociedade atual. A presente dissertação procura perceber, assim, como as empresas do PSI-20 respondem a estas exigências, partindo da seguinte questão de investigação: “Como encaram as empresas do PSI-20 o tema do seu impacto social?”. Como fruto da pesquisa, tendo por base os relatórios corporativos da dezanove empresas, conclui-se que, apesar de algumas empresas não passarem da mera comunicação das palavras-chave associadas a impacto social, e obtidas através da revisão de literatura, a maioria apresenta muita consistência na transformação das palavras em estratégias e, por fim, em ações. De notar que, por vezes, não o fazem sob a denominação de impacto social, mas não é por isso que deixam de conseguir captar a essência do tópico.
With the world in constant transformation, the purpose of companies has long ceased to be just a mere creation of economic value. The importance of contributions to society is highlighted, which is, the ability of companies to prioritize the creation of positive social impact for different stakeholder groups. Sustainability in business has become an (almost) mandatory principle, given that there is an increasing awareness of the different stakeholders, who require words, strategies and actions from the companies, in order to counteract the social and environmental crises that are gaining ground in today's society. The present dissertation therefore seeks to understand how PSI-20 companies respond to these requirements, starting from the following research question: “How do PSI-20 companies view the issue of their social impact?”. As a result of the research, based on the corporate reports of the nineteen companies, it is concluded that, although some companies do not go beyond the mere communication of the keywords associated to social impact, and obtained through the literature review, most of them present a lot of consistency in transforming words into strategies and, finally, into actions. It should be noted that sometimes they do not do so under the name of social impact, but that is not why they fail to capture the essence of the topic.
With the world in constant transformation, the purpose of companies has long ceased to be just a mere creation of economic value. The importance of contributions to society is highlighted, which is, the ability of companies to prioritize the creation of positive social impact for different stakeholder groups. Sustainability in business has become an (almost) mandatory principle, given that there is an increasing awareness of the different stakeholders, who require words, strategies and actions from the companies, in order to counteract the social and environmental crises that are gaining ground in today's society. The present dissertation therefore seeks to understand how PSI-20 companies respond to these requirements, starting from the following research question: “How do PSI-20 companies view the issue of their social impact?”. As a result of the research, based on the corporate reports of the nineteen companies, it is concluded that, although some companies do not go beyond the mere communication of the keywords associated to social impact, and obtained through the literature review, most of them present a lot of consistency in transforming words into strategies and, finally, into actions. It should be noted that sometimes they do not do so under the name of social impact, but that is not why they fail to capture the essence of the topic.
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Palavras-chave
Impacto social Sustentabilidade Stakeholders Estratégia Social impact Sustainability Strategy