| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 2 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
This internship report accounts for the experience I went through at Green Innovation Group
which prompted me to gain interest in sustainability marketing. Sustainability in marketing
has gained some traction over the years, but yet, we still remain uncertain how much is has
integrated itself into daily business conduct. The internship report explains the history of
sustainability marketing with the help of several journal articles. It accounts for its evolution
from its beginning in the 1970’s up till the state-of-art. Throughout this extended research it
became clear that the subject was mostly being highlighted at a consumer level.
Consequently, the objective of the internship report was to understand how sustainability
marketing is being utilized from a business perspective. It sought to identify how much of
an emphasis industry professionals’ put into sustainability throughout their strategic
marketing planning. By doing so, the internship report explored a variety of factors that come
into question when industry professionals conduct marketing planning such as company
culture, leadership, consumer and competitor effects, etc. Furthermore, the internship report
states that the use of sustainability marketing will be highly increased in the coming years
as demands and expectations rise.
Description
Keywords
Sustainability Marketing Business Industry professionals Communication