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Esta tese final de mestrado tem o tema de Economia comportamental ligado ao conceito de uma nutrição saudável com o objetivo de utilizar as heurísticas e enviesamentos provenientes da racionalidade limitada do ser humano para dar um incentivo (nudge) as pessoas a mudar os seus hábitos alimentares com o objetivo de atingir e manter um peso saudável.
Para isso, depois de explicar e rever os conceitos mais importantes ligados a Economia comportamental, avanço para uma discussão acerca de algumas sugestões sobre como lidar com a tentação com particular enfase em incentivos económicos e de seguida um extensivo estudo de intervenções alimentares já efetuadas e agrupando estas por tipo de intervenção e classificando-as de acordo com a matriz classificativa do Kim Ly e Dilip Soman com o objetivo de perceber caso se verifiquem, as tendências do tipo de “nudges” e intervenções utilizados e verificar se há também melhores resultados obtidos com uns comparativamente a outros.
This final master's thesis has the theme of behavioral economics linked to the concept of healthy nutrition with the goal of using heuristics and biases from the limited rationality of the human being to give an incentive (nudge) people to change their eating habits with the goal of attaining and maintaining a healthy weight. For this, after explaining and reviewing the most important concepts related to Behavioral Economics, I advance to a discussion about some suggestions on how to deal with temptation with particular emphasis on economic incentives and then an extensive review of already tested nutrition interventions, grouping by type of intervention and classifying them according to the Kim Ly and Dilip Soman classification matrix in order to perceive if there are any trends in the type of nudges and interventions used and to verify if there are better results obtained with some compared to others.
This final master's thesis has the theme of behavioral economics linked to the concept of healthy nutrition with the goal of using heuristics and biases from the limited rationality of the human being to give an incentive (nudge) people to change their eating habits with the goal of attaining and maintaining a healthy weight. For this, after explaining and reviewing the most important concepts related to Behavioral Economics, I advance to a discussion about some suggestions on how to deal with temptation with particular emphasis on economic incentives and then an extensive review of already tested nutrition interventions, grouping by type of intervention and classifying them according to the Kim Ly and Dilip Soman classification matrix in order to perceive if there are any trends in the type of nudges and interventions used and to verify if there are better results obtained with some compared to others.
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Economia comportamental Nudge Paternalismo libertário Heurísticas Enviesamentos Índice de massa corporal (IMC) Nutrição Perda de peso Behavioral economics Libertarian paternalism Heuristics Biases Body mass index (BMI) Nutrition Weight loss