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O papel das influenciadoras digitais na construção da imagem corporal da mulher portuguesa
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| 1.88 MB | Adobe PDF |
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Abstract(s)
Nesta nova era digital, o Instagram tornou-se numa plataforma que molda padrões de beleza e influencia milhões de pessoas por todo o mundo diariamente. Dito isto, a presente dissertação tem como principal objetivo discutir, num campo delimitado, de que forma os padrões estéticos promovidos por influenciadoras digitais no Instagram são percecionados pelas jovens portuguesas entre os 20 e 29 anos. Para isso, foi delineada uma metodologia quantitativa, e aplicado um inquérito por questionário a uma amostra de 392 mulheres portuguesas que usam o Instagram. Através deste estudo, foi possível entender o impacto que o Instagram e os seus influenciadores têm na imagem corporal das mulheres portuguesas. Nesse sentido, os resultados obtidos na presente dissertação mostram que existe uma pressão geral para estar dentro do padrão de beleza pré-estabelecido e que as jovens portuguesas sentem essa pressão constantemente. Adicionalmente, esse padrão de beleza é promovido pelas influenciadoras digitais do Instagram, que muitas jovens portuguesas acompanham diariamente, e isso afeta a maneira que as mesmas percecionam o seu próprio corpo e a sua imagem. Também, o uso excessivo de filtros de edição em fotos e vídeos online, que está muito associado às influenciadoras digitais, tem um efeito negativo na forma como as jovens portuguesas autopercecionam a sua imagem ao se compararem a imagens que são alteradas até estarem perfeitas.
In this new digital era, Instagram has become a platform that shapes beauty standards and influences millions of people around the world every day. Therefore, the main objective of this dissertation is to discuss, in a delimited field, how the beauty standards promoted by digital influencers on Instagram are perceived by young Portuguese people between 20 and 29 years old. To achieve this, a quantitative methodology was designed, and a questionnaire survey was applied to a sample of 392 Portuguese women who use Instagram. Through this study, it was possible to understand the impact that Instagram and its influencers have on the body image of Portuguese women. In this sense, the results obtained in this dissertation show that there is a general pressure to be within the pre-established beauty standard and that young Portuguese women constantly feel this pressure. Additionally, this beauty standard is promoted by digital influencers on Instagram, which many young Portuguese women follow daily, and this affects the way they perceive their own body and image. Also, the excessive use of editing filters in online photos and videos, which is closely associated with digital influencers, has a negative effect on the way in which young Portuguese women self-perceive their image when comparing themselves to images that are altered until they are perfect.
In this new digital era, Instagram has become a platform that shapes beauty standards and influences millions of people around the world every day. Therefore, the main objective of this dissertation is to discuss, in a delimited field, how the beauty standards promoted by digital influencers on Instagram are perceived by young Portuguese people between 20 and 29 years old. To achieve this, a quantitative methodology was designed, and a questionnaire survey was applied to a sample of 392 Portuguese women who use Instagram. Through this study, it was possible to understand the impact that Instagram and its influencers have on the body image of Portuguese women. In this sense, the results obtained in this dissertation show that there is a general pressure to be within the pre-established beauty standard and that young Portuguese women constantly feel this pressure. Additionally, this beauty standard is promoted by digital influencers on Instagram, which many young Portuguese women follow daily, and this affects the way they perceive their own body and image. Also, the excessive use of editing filters in online photos and videos, which is closely associated with digital influencers, has a negative effect on the way in which young Portuguese women self-perceive their image when comparing themselves to images that are altered until they are perfect.
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Keywords
Perceção de beleza Padrões estéticos Influenciadoras digitais Instagram Mulher portuguesa Perception of beauty Beauty standards Digital influencers Portuguese woman
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Without CC licence