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| 13.86 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
This report discusses the impact of commercial and artistic photography on the portrayal of
reality. It is based on my six-month experience as an intern at Atelier Mai 98 in Paris, a
studio devoted to the production of pictures for the luxury market. In my reflection I intend
to demonstrate the close bonds between photography and the advertising industry as far as
its conception, distribution and aestheticization are concerned. My aim is to discuss how
commercial photography creates codes that modify the perception of reality for commercial
reasons whereas artistic photography designs an alternative world by revealing the invisible.
Description
Keywords
Commercial photography Artistic photography Advertising industry Anestheticization of photography Publicity Luxury Consumerism