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china.goldenvisa.com@jll.pt resulta de uma abordagem exploratória aos Estudos Asiáticos perfazendo um conjunto de notas para um futuro guia de incremento e potencialização de melhores práticas empresariais na área da comunicação da JLL, e seus recursos humanos, com investidores chineses.
Foi incluído o estado da arte sobre Comunicação Intercultural Empresarial e respetivos Modelos de Competências.
Este projeto é justificado pela literatura revista sobre a relevância dos relacionamentos negociais Portugal-China na circunstância de acréscimo da procura externa chinesa por imobiliário, motivada pelo início do programa Golden Visa em 2012
O período estipulado para investigação (2012-2014) corresponde à introdução da medida governamental de alteração à lei da imigração com vista à captação de investimento externo, o que gerou uma oportunidade de crescimento do sector e da JLL.
Foi usada uma metodologia de análise mista, tendencialmente qualitativa, com recurso a métodos de entrevista, inquérito e análise de conteúdos de imprensa escrita, bem como de materiais diversos de comunicação corporativa interna e externa da JLL.
O diagnóstico da empresa JLL no seu relacionamento com os clientes chineses em GV promoveu uma proposta de fomento de competências de comunicação intercultural empresarial, de acordo com o modelo considerado mais adequado entre vários revistos, o de Darla K. Deardorff (2006).
china.goldenvisa.com@jll.pt is the result of an exploratory approach to Asian Studies, covering the development of JLL human resource skills in intercultural business communication. Several notes have been made for a future guide for adding to and optimizing the best communication practices with Chinese investors. The state of the art on Intercultural Business Communication and its Competences Models has been included. This project is justified by the reviewed literature on the relevance of Portugal-China business relations and motivated by the increased Chinese demand for real estate, which followed the start of the Golden Visa programme in 2012. The period selected for the analysis (2012-2014) corresponds to the introduction of the government measure that modified the immigration law towards the achievement of an external investment inflow also representing an expansion opportunity both for the sector and for JLL. A mixed research methodology, primarily qualitative, was used. This included interviews, questionnaires and press content analyses and considered as well several JLL’s internal and external corporate communication materials. JLL’s analysis of its relationship with its Chinese GV clients has brought a proposal for the reinforcement and development of intercultural business communication competences, according to Darla K. Deardorff’s model (2006), the one considered the most suitable of all the models observed in this case.
china.goldenvisa.com@jll.pt is the result of an exploratory approach to Asian Studies, covering the development of JLL human resource skills in intercultural business communication. Several notes have been made for a future guide for adding to and optimizing the best communication practices with Chinese investors. The state of the art on Intercultural Business Communication and its Competences Models has been included. This project is justified by the reviewed literature on the relevance of Portugal-China business relations and motivated by the increased Chinese demand for real estate, which followed the start of the Golden Visa programme in 2012. The period selected for the analysis (2012-2014) corresponds to the introduction of the government measure that modified the immigration law towards the achievement of an external investment inflow also representing an expansion opportunity both for the sector and for JLL. A mixed research methodology, primarily qualitative, was used. This included interviews, questionnaires and press content analyses and considered as well several JLL’s internal and external corporate communication materials. JLL’s analysis of its relationship with its Chinese GV clients has brought a proposal for the reinforcement and development of intercultural business communication competences, according to Darla K. Deardorff’s model (2006), the one considered the most suitable of all the models observed in this case.
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Golden Visa China Chineses Investimento imobiliário JLL Competências de comunicação intercultural empresarial Chinese Real estate investment Intercultural business communication competences