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Sistemas de saúde e franchisings internacionais : impactos nas práticas de corporate social responsibility em saúde mental
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A saúde mental dos trabalhadores é um desafio crescente, com implicações significativas para os próprios, as empresas e para a sociedade em geral. Esta dissertação tem como objetivo analisar as práticas de gestão de empresas, numa ótica de Corporate Social Responsibility (CSR), relacionadas com a promoção e restauração da saúde mental dos colaboradores, explorando a influência de fatores intrínsecos, como os valores corporativos, e extrínsecos como o sistema de saúde e o modelo de franchising. Para isso, foi realizada uma revisão narrativa da literatura e uma análise comparativa de três empresas — uma americana, uma franqueada dessa em Portugal e uma outra empresa portuguesa – em formato de mini case-studies. Os resultados identificam diferenças nas práticas de gestão e políticas de CSR implementadas, sugerindo que os valores corporativos e os objetivos estratégicos são os principais determinantes da proatividade empresarial, embora fatores contextuais, como o sistema de saúde, também desempenhem um papel relevante. Conceptualiza-se uma dimensão internacional da CSR, destacando-a como uma forma de intervenção política com impactos socioeconómicos, geopolíticos e, potencialmente, na saúde pública. A análise realizada atesta ainda a importância da definição de critérios de benchmarking em saúde mental, tanto para otimizar práticas empresariais, como para permitir estudos comparativos mais consistentes.
Workplace mental health is an increasingly pressing challenge, with significant implications for employees, companies, and society at large. This dissertation aims to analyze corporate management practices from a Corporate Social Responsibility (CSR) perspective, focusing on employee mental health and exploring the influence of intrinsic factors, such as corporate values, and extrinsic ones, such as health systems and the franchising model. A narrative literature review and a comparative analysis of three companies were conducted: an American company, its Portuguese franchisee, and an independent Portuguese company in the form of mini-case studies. The findings reveal differences in management practices and implemented CSR policies, suggesting that corporate values and strategic goals are the main drivers of business proactivity, although contextual factors, such as health systems, also play a relevant role. An international dimension of CSR is conceptualized, positioning it as a form of political intervention with socioeconomic, geopolitical, and potentially public health impacts. The analysis additionally highlights the importance of establishing mental health benchmarking criteria, both to optimize corporate practices and to enable more consistent comparative studies.
Workplace mental health is an increasingly pressing challenge, with significant implications for employees, companies, and society at large. This dissertation aims to analyze corporate management practices from a Corporate Social Responsibility (CSR) perspective, focusing on employee mental health and exploring the influence of intrinsic factors, such as corporate values, and extrinsic ones, such as health systems and the franchising model. A narrative literature review and a comparative analysis of three companies were conducted: an American company, its Portuguese franchisee, and an independent Portuguese company in the form of mini-case studies. The findings reveal differences in management practices and implemented CSR policies, suggesting that corporate values and strategic goals are the main drivers of business proactivity, although contextual factors, such as health systems, also play a relevant role. An international dimension of CSR is conceptualized, positioning it as a form of political intervention with socioeconomic, geopolitical, and potentially public health impacts. The analysis additionally highlights the importance of establishing mental health benchmarking criteria, both to optimize corporate practices and to enable more consistent comparative studies.
Descrição
Palavras-chave
Corporate social responsibility Saúde Mental Sistemas de Saúde Franchising internacional Corporate social responsibility Mental health Health systems International franchising Corporate policies Corporate values Workplace wellbeing
Contexto Educativo
Citação
Editora
Licença CC
Sem licença CC