Publication
The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook
| dc.contributor.author | Machado, Joana | |
| dc.contributor.author | Azar, Salim L. | |
| dc.contributor.author | Carvalho, Leonor Vacas de | |
| dc.date.accessioned | 2023-12-18T15:37:24Z | |
| dc.date.available | 2023-12-18T15:37:24Z | |
| dc.date.issued | 2017-05 | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.isbn | 9789188357694 | |
| dc.identifier.uri | http://hdl.handle.net/10400.14/43388 | |
| dc.language.iso | eng | pt_PT |
| dc.peerreviewed | yes | pt_PT |
| dc.publisher | Linnaeus University | pt_PT |
| dc.title | The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook | pt_PT |
| dc.type | book part | |
| dspace.entity.type | Publication | |
| oaire.citation.endPage | 281 | pt_PT |
| oaire.citation.startPage | 275 | pt_PT |
| oaire.citation.title | 12th Global brand conference: Linnaeus University School of Business and Economics, Kalmar, Sweden | pt_PT |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | bookPart | pt_PT |