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Católica Porto Business School
Centro de Estudos em Gestão e Economia (CEGE)
CEGE - Livros e Partes de Livros / Books and Books Parts
The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook
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The impact of brand gender on consumer-brand engagement and consumer-based brand equity on Facebook
2017-05
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http://hdl.handle.net/10400.14/43388
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Authors
Machado, Joana
Azar, Salim L.
Carvalho, Leonor Vacas de
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http://hdl.handle.net/10400.14/43388
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Linnaeus University
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CEGE - Livros e Partes de Livros / Books and Books Parts
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