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Domestic consumer's perceptions on the regulated electricity market : EDP case

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With the liberalization of the electricity market some questions arise about the future of the regulated supplier and regarding the current inertia of the consumers still in this market. In this consulting project, the goal set by our client was to try to understand the reasons to this inertia and try to understand what the consumers and the rest of the market players felt as the future of the regulated supplier, making recommendations to the regulator of the Portuguese electricity market. This analysis is not only restricted to the consumers on the regulated market or in the liberalized market, nor it is restricted to the consumers of EDP. This project tries to identify the reasons that lead consumers do change or not change market, as well as possible outcomes for the regulated supplier. This project is the result of a semester-long research about these topics as well as the reporting of the presentations and debates with the company – EDP Serviço Universal. In this document, I will describe all the stages of managing this consulting project, as well as the different hypothesis, planning, scheduling, scope management as well as the final presentation to the client.

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