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O crescimento de figuras públicas no ambiente digital após a exposição na televisão
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| 2.83 MB | Adobe PDF |
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Abstract(s)
Este relatório analisa o modo como a exposição televisiva promove um crescimento de figuras públicas no panorama digital, com fundamento em observações e práticas vividas durante o estágio realizado na SIC. Apesar do desenvolvimento dos novos media digitais, a televisão continua a ser um meio de enorme poder na formação de figuras públicas, proporcionado uma maior visibilidade, reconhecimento e alcance. Apesar disso, a expansão dessa visibilidade exige uma passagem segura e estrategicamente pensada para o digital, onde o modo de comunicar e interagir com a audiência é fundamental. A investigação compreende que a conexão entre televisão e media digitais é crucial para preservar a importância dessas figuras públicas, possibilitando que estas se ajustem às mudanças de consumo e requisitos dos seguidores adquiridos. O relatório analisa aqueles que são os desafios a ultrapassar pelas figuras públicas, como a pressão para serem ativas nas redes sociais e conseguirem gerir a sua marca pessoal num meio em competição acelerada. Atualmente, no mundo digital, a incorporação de estratégias entre as participações em televisão e a apresentação em plataformas digitais é essencial para o sucesso dessas celebridades.
This essay analyzes how television exposure promotes the growth of public figures in the digital panorama, based on observations and practices experienced during the internship at SIC. Despite the development of new digital media, television continues to be a means of enormous power in the creation of public figures, providing greater visibility, recognition and reach. Despite this, the expansion of this visibility requires a safe and strategically thought-out transition to digital, where the way of communicating and interacting with the public is fundamental. The investigation understands that the connection between television and digital media is crucial to preserving the importance of these public figures, enabling them to adjust to changes in consumption and requirements of acquired followers. The report analyzes the challenges that public figures must overcome, such as the pressure of being active on social media and managing their personal brand in a rapidly competitive environment. Currently, in the digital world, the incorporation of strategies between television appearances and presentation on digital platforms is essential for the success of these celebrities.
This essay analyzes how television exposure promotes the growth of public figures in the digital panorama, based on observations and practices experienced during the internship at SIC. Despite the development of new digital media, television continues to be a means of enormous power in the creation of public figures, providing greater visibility, recognition and reach. Despite this, the expansion of this visibility requires a safe and strategically thought-out transition to digital, where the way of communicating and interacting with the public is fundamental. The investigation understands that the connection between television and digital media is crucial to preserving the importance of these public figures, enabling them to adjust to changes in consumption and requirements of acquired followers. The report analyzes the challenges that public figures must overcome, such as the pressure of being active on social media and managing their personal brand in a rapidly competitive environment. Currently, in the digital world, the incorporation of strategies between television appearances and presentation on digital platforms is essential for the success of these celebrities.
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Crescimento Figuras públicas Redes sociais SIC Televisão Growth Public figures Social media Television
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CC License
Without CC licence