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Need-for-touch and online purchase propensity: a comparative study of Portuguese and Chinese consumers

2020Journal article Open access
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dc.contributor.authorDuarte, Paulo
dc.contributor.authorSilva, Susana Costa e
dc.date.accessioned2020-09-22T09:16:11Z
dc.date.available2020-09-22T09:16:11Z
dc.date.issued2020
dc.description.abstractThis study analyses the impact of Need-for-Touch (NFT) on online purchase propensity by evaluating the influence of the consumer's country of origin. Although NFT has been a major topic of research over the past years, the link between NFT and purchase propensity has rarely been empirically proven. For assessing the relationship an online questionnaire was made available in Portugal and China. A total of 295 complete responses were obtained and the data studied through exploratory and confirmatory factor analysis, namely multivariate analysis of variance and structural equation modeling using AMOS. The results indicate that the consumer's country of origin seems to affect the relevance of the sense of touch for apparel. Consumers with high levels of NFT are more likely to engage in additional brand touchpoints and consequently having stronger brand experiences. The impact of perceived information credibility and brand experience on the perceived product quality influences the propensity to search and to purchase online. Consumer NFT was shown having no direct influence on online purchase propensity but instead is mediated by other variables such as brand experience and the online research propensity. This study is innovative by comparing the NFT between two very different cultures and by providing insights on the relationships between cultural differences and NFT, which could be of great interest for Portuguese companies planning on investing in the Chinese market and vice versa.pt_PT
dc.description.versioninfo:eu-repo/semantics/acceptedVersionpt_PT
dc.identifier.citationDuarte, P., Silva, S. C. (2020). Need-for-touch and online purchase propensity: a comparative study of Portuguese and Chinese consumers. Journal of Retailing and Consumer Services, 55, 102122pt_PT
dc.identifier.doi10.1016/j.jretconser.2020.102122pt_PT
dc.identifier.eid85082799476
dc.identifier.eissn1873-1384
dc.identifier.issn0969-6989
dc.identifier.urihttp://hdl.handle.net/10400.14/30936
dc.identifier.wos000541166100027
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.publisherElsevierpt_PT
dc.relationResearch Unit in Business Sciences
dc.relationResearch Center in Management and Economics
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectNeed-for-touchpt_PT
dc.subjectOnline purchase propensitypt_PT
dc.subjectHaptic informationpt_PT
dc.subjectCultural diversitypt_PT
dc.subjectPortuguesept_PT
dc.subjectChinesept_PT
dc.subjectConsumer behaviorpt_PT
dc.titleNeed-for-touch and online purchase propensity: a comparative study of Portuguese and Chinese consumerspt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.awardTitleResearch Unit in Business Sciences
oaire.awardTitleResearch Center in Management and Economics
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UID%2FGES%2F04630%2F2019/PT
oaire.awardURIinfo:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F00731%2F2020/PT
oaire.citation.titleJournal of Retailing and Consumer Servicespt_PT
oaire.citation.volume55pt_PT
oaire.fundingStream6817 - DCRRNI ID
oaire.fundingStream6817 - DCRRNI ID
person.familyNameDuarte
person.familyNameSilva
person.givenNamePaulo
person.givenNameSusana C.
person.identifierE-2200-2014
person.identifier.ciencia-id6211-A867-20E2
person.identifier.ciencia-id5818-1A55-F727
person.identifier.orcid0000-0001-8449-5474
person.identifier.orcid0000-0001-7979-3944
person.identifier.ridB-3914-2011
person.identifier.ridE-2200-2014
person.identifier.scopus-author-id25824785800
person.identifier.scopus-author-id37076829400
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.identifierhttp://doi.org/10.13039/501100001871
project.funder.nameFundação para a Ciência e a Tecnologia
project.funder.nameFundação para a Ciência e a Tecnologia
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
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