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Abstract(s)
A gamificação, abordagem tecnológica inovadora, tem sido cada vez mais utilizada como forma de motivar a adoção de comportamentos benéficos nos utilizadores. A área do saber relativo à gamificação aplicada ao contexto dos serviços poderá traduzir-se em benefícios diversos – pessoais, sociais, organizacionais, entre outros – e, como tal, importa proceder ao mapeamento sistemático e rigoroso da produção científica subjacente a este tema. Quanto ao método, partiu-se de uma abordagem de scoping review, analisando-se os dados através de duas aplicações – VOSViewer e Citespace – e partindo de métricas disponibilizadas pela Web of Science. Com base nisso realizou-se uma análise bibliométrica englobando vários parâmetros. Concluiu-se que a investigação científica sobre a gamificação e os serviços está ainda numa fase de desenvolvimento muito inicial. A análise realizada forneceu indicadores que sugerem que a gamificação se encontra numa trajetória de crescimento e expansão no que respeita à sua aplicação no âmbito dos serviços, com particular ênfase nos serviços de saúde e de educação. A Finlândia parece ser o país que mais se destaca em termos de produção científica nesta área.
Gamification, an innovative technological approach, has been increasingly used as a way to motivate the adoption of beneficial behaviors in users. The area of knowledge related to gamification applied to the context of services may translate into diverse benefits - personal, social, organizational, among others - and, as such, it is necessary to systematically and rigorously map the scientific production underlying this theme. As for the method, this article was based on a scoping review approach, analyzing the data through two applications - VOSViewer and Citespace - and starting from metrics made available by the Web of Science. Based on this, a bibliometric analysis encompassing several parameters was performed. It was concluded that scientific research on gamification and services is still at a very early stage of development. The analysis provided indicators that suggest that gamification is on a growth and expansion trajectory with respect to its application in services, with particular emphasis on health and education services. Finland seems to be the country that stands out most in terms of scientific production in this area.
Gamification, an innovative technological approach, has been increasingly used as a way to motivate the adoption of beneficial behaviors in users. The area of knowledge related to gamification applied to the context of services may translate into diverse benefits - personal, social, organizational, among others - and, as such, it is necessary to systematically and rigorously map the scientific production underlying this theme. As for the method, this article was based on a scoping review approach, analyzing the data through two applications - VOSViewer and Citespace - and starting from metrics made available by the Web of Science. Based on this, a bibliometric analysis encompassing several parameters was performed. It was concluded that scientific research on gamification and services is still at a very early stage of development. The analysis provided indicators that suggest that gamification is on a growth and expansion trajectory with respect to its application in services, with particular emphasis on health and education services. Finland seems to be the country that stands out most in terms of scientific production in this area.
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Keywords
Gamificação Jogos Serviços Motivação Saúde Educação Experiência Finlândia Bibliometria Gamification Games Services Motivation Health Education Experience Finland Bibliometrics