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Abstract(s)
As plataformas digitais e a constante interação comunicacional tornaram-se parte da vida quotidiana de um indivíduo. As redes sociais nomeadamente o Instagram, permitem aos utilizadores criar e controlar o seu próprio conteúdo, de forma criativa. A presente investigação tem como objetivo analisar como é que os jovens utilizadores da rede social Instagram, constroem e gerem a sua identidade social. Os comportamentos dos jovens podem ser – ou não - alterados a partir da sua utilização das plataformas sociais, assumindo o controlo e a personalidade própria sobre a imagem pela qual pretendem transmitir. A metodologia adotada nesta pesquisa foi de carácter qualitativo, com base na realização de entrevistas estruturadas contando com uma amostra de 20 jovens - 10 jovens do sexo masculino e 10 jovens do sexo feminino de nacionalidade portuguesa, com idades compreendidas entre os 18 e os 21 anos residentes em Portugal continental. O instrumento utilizado na recolha de dados corresponde a um guião de entrevista. As entrevistas foram posteriormente transcritas para tratamento dos dados. As conclusões desta investigação dão conta que a infância dos indivíduos e os seus contextos económicos, sociais e racionais têm influência na utilização da rede social. O Instagram é uma plataforma que é utilizada diariamente e as principais razões para a sua utilização baseiam-se na comunicação entre outros pares, a visualização de conteúdos e informações e, por último, o facto de a rede estar associada a uma forma de entretenimento e de lazer. A imagem que cada jovem pretende transmitir está associada aos conteúdos que são publicados. Segundo os entrevistados, cerca de 50% responde não haver alterações entre o seu eu real e a imagem que pretendem transmitir e os restantes 50% assume o contrário, abordando a existência de preocupação de exclusão social por via de críticas e falta de identificação, como também a preferência em publicar somente conteúdos e informações positivas a nível pessoal, modificando a sua autoapresentação nas redes sociais.
Digital platforms and constant communicational interaction have become part of an individual's everyday life. Social networks, namely Instagram, allow users to create and control their own content in a creative way. The present investigation aims to analyze how young users of the social network Instagram build and manage their social identity. Young people's behavior can be- or notchanged from their use of social platforms, assuming control and their own personality over the image they intend to convey. In this context, 20 interviews were used as a methodology, 10 boys and 10 girls of Portuguese nationality, aged between 18 and 21 years old, residing in mainland Portugal. The instruments used in data collection include: a word document with the guide for the interviews that were subsequently applied and their transcripts. In general, the conclusions of this investigation determine that an individual's childhood and the economic, social, and rational contexts have an influence on the use of the social network. Instagram is a platform that is used daily and due to its relevance in the lives of young people, the main reasons for its use are based on communication between other peers, viewing content and information and, finally, the network being associated to a form of entertainment and pleasure. The image that each young person wants to convey is associated with the content that is published. According to the interviewees, around 50% answered that there were no changes between their real self and the image they intended to convey, and the remaining 50% assumed the opposite, addressing the existence of a concern for social exclusion through criticism and lack of identification, such as also the preference to publish only positive content and information on a personal level, modifying their self-presentation on social networks.
Digital platforms and constant communicational interaction have become part of an individual's everyday life. Social networks, namely Instagram, allow users to create and control their own content in a creative way. The present investigation aims to analyze how young users of the social network Instagram build and manage their social identity. Young people's behavior can be- or notchanged from their use of social platforms, assuming control and their own personality over the image they intend to convey. In this context, 20 interviews were used as a methodology, 10 boys and 10 girls of Portuguese nationality, aged between 18 and 21 years old, residing in mainland Portugal. The instruments used in data collection include: a word document with the guide for the interviews that were subsequently applied and their transcripts. In general, the conclusions of this investigation determine that an individual's childhood and the economic, social, and rational contexts have an influence on the use of the social network. Instagram is a platform that is used daily and due to its relevance in the lives of young people, the main reasons for its use are based on communication between other peers, viewing content and information and, finally, the network being associated to a form of entertainment and pleasure. The image that each young person wants to convey is associated with the content that is published. According to the interviewees, around 50% answered that there were no changes between their real self and the image they intended to convey, and the remaining 50% assumed the opposite, addressing the existence of a concern for social exclusion through criticism and lack of identification, such as also the preference to publish only positive content and information on a personal level, modifying their self-presentation on social networks.
Description
Keywords
Internet Redes sociais Instagram Identidade social Autenticidade Social networks Social identity Authenticity