Publication
The impact of the country of origin on the purchases of expatriates in their host country : a cross-generational study
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Machado, Joana Pinto Leite César | |
| dc.contributor.author | Belcastro, Giuseppe | |
| dc.date.accessioned | 2019-10-01T14:21:07Z | |
| dc.date.available | 2019-10-01T14:21:07Z | |
| dc.date.issued | 2019-07-12 | |
| dc.date.submitted | 2019 | |
| dc.description.abstract | In numerous countries, expatriation contributes to the diversification of the cultures. The hosted cultures integrate in the hosting country and experience changes in their behaviours and consumption patterns, which nourish a bicultural identity. This bicultural identity has an impact on the individual’s purchase behaviour, which is, at the same time, also influenced by their degree of ethnocentrism. Furthermore, when it comes to purchase, consumers have different perceptions of the importance of the country of origin information on products. Simultaneously, some expatriates may have a preference for host country products and others for products from their country of origin. This research aims to explore the concepts of expatriation, on one hand related with the country of origin of the consumer, and on the other hand to the country of origin information as salient product attribute. In addition, the concepts of consumer ethnocentrism and biculturalism are taken into consideration. Nonetheless, the main scope of this research is to engage in a cross-generational analysis, distinguishing whether two successive generations of expatriates have similar or different purchase behaviours. This cross-generational analysis related to the before-mentioned topics, has been executed through a quantitative research, conducted on expatriates in Luxembourg. Generation X and Generation Y expatriates have been handed over the same questionnaires to allow a comparative analysis. The gathered data has been successively analysed in a comparative approach, in order to observe possible differences and similarities between generations. The findings obtained through software computations, mainly indicate that there is a difference in the purchase behaviour between the two generations of expatriates studied. Millennial expatriates are more bicultural and less ethnocentric than their predecessors. Generation X expatriates give, on the other hand, more importance to the country of origin information and tend to prefer products and brands from their country of origin. These findings provide useful insights for foreign marketers in investors, who can establish their marketing strategies following these expatriation and acculturation patterns, in a country with considerable purchasing power. | pt_PT |
| dc.identifier.tid | 202273199 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.14/28262 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | COO | pt_PT |
| dc.subject | CET | pt_PT |
| dc.subject | Biculturalism | pt_PT |
| dc.subject | Generation X | pt_PT |
| dc.subject | Millennials | pt_PT |
| dc.subject | Expatriates | pt_PT |
| dc.title | The impact of the country of origin on the purchases of expatriates in their host country : a cross-generational study | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Marketing | pt_PT |