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Abstract(s)
O fenómeno da mobilidade tem ganho expressão no que toca às implicações na sustentabilidade das cidades modernas. Para desenvolver serviços mais adequados às necessidades dos utilizadores e refinar os serviços de transporte, é necessário averiguar as preferências sobre as caraterísticas dos veículos existentes. Para tal, foi proposta a seguinte questão de investigação: “Qual o perfil da geração Z na mobilidade urbana na área metropolitana do Porto?”. O presente estudo procura dar resposta a qual o perfil deste utilizador no que toca às suas preferências nos meios de transporte diários adotados. Foram então definidos como objetivos a identificação dos atributos e motivações valorizados e a sua consequente classificação em cada opção de mobilidade. A literatura identificou como atributos mais expressivos a comodidade, os gastos, a rapidez, a segurança, a fiabilidade, a tecnologia e a acessibilidade, e quanto às motivações, a sustentabilidade, o entretenimento e o apoio governamental. Para responder à questão de investigação proposta, procedeu-se um estudo de natureza quantitativa com o auxílio de um questionário, e qualitativa através de entrevistas. Os resultados obtidos ilustram uma preferência por transportes tendo a comodidade como atributo e, como única motivação relevante, a sustentabilidade. Quanto aos serviços de ride hailing, a preferência recai sobre a rapidez. Após as conclusões retiradas, é possível saber que áreas devem ser mais reforçadas por parte das entidades governamentais e empresas de transporte, tendo em conta as preferências verificadas.
The phenomenon of mobility has gained expression regarding the implications for the sustainability of modern cities. In order to develop services more suitable to the needs of users and to refine transport services, it is necessary to identify the preferences on the characteristics of existing vehicles. Therefore, the following research question was proposed: “What is the profile of generation Z in urban mobility in the metropolitan area of Porto?”. The present study seeks to provide answer on which is the profile of this user in terms of their preferences in the daily transport habits adopted. Hence, it was defined as objectives the identification of the valued attributes and motivations and their consequent classification in each mobility option. The literature identified as the most expressive attributes comfort, expenses, speed, safety, reliability, technology and accessibility, and as for motivations, sustainability, entertainment and government support. To answer the proposed research question, a quantitative study was conducted with the help of a questionnaire, and a qualitative study through interviews. The results obtained illustrate a preference for transport with convenience as an attribute and sustainability as the only relevant motivation. As for the ride hailing services, the preferences relapse on speed. After the conclusions drawn, it is possible to know which areas should be further reinforced by government entities and transport companies, considering the verified preferences.
The phenomenon of mobility has gained expression regarding the implications for the sustainability of modern cities. In order to develop services more suitable to the needs of users and to refine transport services, it is necessary to identify the preferences on the characteristics of existing vehicles. Therefore, the following research question was proposed: “What is the profile of generation Z in urban mobility in the metropolitan area of Porto?”. The present study seeks to provide answer on which is the profile of this user in terms of their preferences in the daily transport habits adopted. Hence, it was defined as objectives the identification of the valued attributes and motivations and their consequent classification in each mobility option. The literature identified as the most expressive attributes comfort, expenses, speed, safety, reliability, technology and accessibility, and as for motivations, sustainability, entertainment and government support. To answer the proposed research question, a quantitative study was conducted with the help of a questionnaire, and a qualitative study through interviews. The results obtained illustrate a preference for transport with convenience as an attribute and sustainability as the only relevant motivation. As for the ride hailing services, the preferences relapse on speed. After the conclusions drawn, it is possible to know which areas should be further reinforced by government entities and transport companies, considering the verified preferences.
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Keywords
Transportes diários Adesão aos transportes Geração Z Área metropolitana do Porto Atributos e motivações Daily transport Adhesion to transport Generation Z Porto metropolitan area Attributes and motivations