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Abstract(s)
A imagem corporal e a obsessão pela beleza têm sido preocupações recorrentes, ao
longo dos séculos, desde a arte até aos meios de comunicação de massa. As mulheres acabam
por se tornarem grandes consumidores destas informações. Pesquisas mais recentes apontam
para um aumento da diversidade e representatividade da imagem da mulher na sociedade em
rede. O presente estudo tem como objetivo investigar o papel das plataformas digitais na
construção e diversificação do padrão de beleza e autoimagem femininos, a partir de
instrumentos de investigação qualitativos (entrevista semiestruturada) e quantitativos
(questionário). Foram entrevistadas cinco influenciadoras digitais brasileiras, presentes em
várias plataformas, que abordam assuntos relativos à beleza e comportamento femininos sob
diversas perspectivas, desde os movimentos de aceitação corporal (body positive) até à
defesa da beleza padrão. Foi ainda aplicado um questionário a 134 mulheres que integram
grupos de Facebook que abordam o mesmo assunto. As conclusões sugerem que as mulheres
encontram nas redes um espaço de atuação mais flexível que os meios de comunicação
convencionais, convertendo-se em ambientes relevantes no que toca à ressignificação do
padrão de beleza. O fato de as redes sociais serem ocupadas por mulheres com características
físicas e discursos diversificados faz com que se sintam representadas e possam ser mais
visíveis no espaço público, questionando os padrões em vigor
The body image and the obsession with beauty standards have been a recurring concern for centuries, from art to the mass media. Women end up becoming major consumers of this information. Recently, researches point to an increase in the diversity and representativeness of the image of women in the network society. This study aims to investigate the role of digital platforms in the construction and diversification of the female beauty standard and self-image, based on qualitative (semi-structured interview) and quantitative (questionnaire) research instruments. Five Brazilian digital influencers, were interviewed, they work with different platforms, producing female beauty and behavior content under different perspectives, from body acceptance movements to the defense of standard beauty. A questionnaire was also applied to 134 women who are part of Facebook groups that address the same subject. The conclusions suggest that women find in the social media a more flexible performance space than conventional media, which becomes a relevant environment in terms of the redefinition the beauty standard. The fact that social media has been occupied by women with different physical characteristics and tones of speeches makes them feel represented and, somehow, increases their visibility in the public space, questioning the existing social standards
The body image and the obsession with beauty standards have been a recurring concern for centuries, from art to the mass media. Women end up becoming major consumers of this information. Recently, researches point to an increase in the diversity and representativeness of the image of women in the network society. This study aims to investigate the role of digital platforms in the construction and diversification of the female beauty standard and self-image, based on qualitative (semi-structured interview) and quantitative (questionnaire) research instruments. Five Brazilian digital influencers, were interviewed, they work with different platforms, producing female beauty and behavior content under different perspectives, from body acceptance movements to the defense of standard beauty. A questionnaire was also applied to 134 women who are part of Facebook groups that address the same subject. The conclusions suggest that women find in the social media a more flexible performance space than conventional media, which becomes a relevant environment in terms of the redefinition the beauty standard. The fact that social media has been occupied by women with different physical characteristics and tones of speeches makes them feel represented and, somehow, increases their visibility in the public space, questioning the existing social standards
Description
Keywords
Redes sociais Padrão de beleza Mulheres Influenciadores digitais Aceitação corporal Representatividade Social networks Beauty standards Women Digital influencers Body acceptance Representativeness