| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 4.74 MB | Adobe PDF |
Authors
Advisor(s)
Abstract(s)
O jornalismo digital é um tema cada vez mais atual e uma área que tem
mostrado uma grande evolução. Os principais jornais e revistas em Portugal têm optado
por ter os seus conteúdos na Web e dedicam uma grande parte dos seus recursos e
receitas ao meio online. Outros media nascem para se dedicarem exclusivamente ao
online, como é o caso da revista cultural digital NiT, onde a autora realizou um estágio
curricular de quatro meses.
Assim, mediante uma análise aprofundada aos dados do site da revista, pretendese
explorar quais as potencialidades do jornalismo digital e de que forma um órgão de
comunicação social exclusivamente digital garante a sua sustentabilidade. Também é
objetivo desta investigação observar as notícias produzidas para o site online, bem como
as estratégias adotadas pelos jornalistas para captar a atenção dos leitores.
Este trabalho inicia-se com o estudo do panorama nacional de duas temáticas
principais: o jornalismo digital e o jornalismo cultural. Conceitos, evolução e desafios
são vão ser explorados, bem como os pontos de vista de vários autores. Após a leitura
da teoria e análise realizada às múltiplas plataformas digitais da NiT, é relevante
perceber até que ponto um media digital é auto-sustentável. O estudo realizado assenta
também numa entrevista ao responsável pela revista, Jaime Martins. Do resultado da
nossa análise conseguimos apurar que a revista NiT tem um alcance grande e regista um
aumento de visitas relevante de ano para ano. Estes resultados traduzem-se nas receitas
geradas pela publicidade, o que garante a sustentabilidade da revista.
The theme of digital journalism is a very actual theme, and it’s an area that has been showing a significant evolution. The main Portuguese traditional newspapers and magazines have chosen to publish their content online and channel a great amount of their resources to do so. Furthermore, a different type of media is born, dedicated exclusively to the online segment, as we can see with the case of the digital cultural magazine NiT, where the author has completed a four-month internship. Following a deep analysis of the data regarding the magazine’s website, one intends to explore the potentials of the digital journalism, and in what way a social media instrument dedicated exclusively to the digital world can guarantee it’s sustainability. The author also pretends to investigate the content produced for the online website, as well as the strategies used by the journalists to gather the attention of the readers. This investigative work starts with a study of the national environment within two different distinctions: the digital journalism and the cultural journalism. Concepts, the evolution and challenges are themes which will be explored, as well as different points of view of several authors. After carefully reading the theory a deep analysis within NiT’s multiple digital platforms, it important to understand to what extent an exclusively digital magazine is sustainable. This study is also based on an interview with the person responsible for the magazine, Mr Jaime Martins. From one’s investigation, it is possible to observe that the NiT magazine has a significant reach and registers an increase in the online visitors every year. These results and later shown of the revenue generated by the paid publicity, which guarantees the sustainability of the magazine.
The theme of digital journalism is a very actual theme, and it’s an area that has been showing a significant evolution. The main Portuguese traditional newspapers and magazines have chosen to publish their content online and channel a great amount of their resources to do so. Furthermore, a different type of media is born, dedicated exclusively to the online segment, as we can see with the case of the digital cultural magazine NiT, where the author has completed a four-month internship. Following a deep analysis of the data regarding the magazine’s website, one intends to explore the potentials of the digital journalism, and in what way a social media instrument dedicated exclusively to the digital world can guarantee it’s sustainability. The author also pretends to investigate the content produced for the online website, as well as the strategies used by the journalists to gather the attention of the readers. This investigative work starts with a study of the national environment within two different distinctions: the digital journalism and the cultural journalism. Concepts, the evolution and challenges are themes which will be explored, as well as different points of view of several authors. After carefully reading the theory a deep analysis within NiT’s multiple digital platforms, it important to understand to what extent an exclusively digital magazine is sustainable. This study is also based on an interview with the person responsible for the magazine, Mr Jaime Martins. From one’s investigation, it is possible to observe that the NiT magazine has a significant reach and registers an increase in the online visitors every year. These results and later shown of the revenue generated by the paid publicity, which guarantees the sustainability of the magazine.
Description
Keywords
Digital Jornalismo cultural Redes sociais Jornalismo Lifestyle NiT Digital journalism Cultural journalism Social networks Journalism