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Abstract(s)
Atualmente, as empresas de serviço estão a entrar nos mercados internacionais com especial abundância, no entanto, as investigações realizadas neste campo não refletem a posição que estas assumem no contexto internacional.
Com este estudo pretendemos analisar a influência dos expatriados e da sua família na estratégia de internacionalização das empresas de serviços. Em particular, estudamos a forma como expatriados levam uma empresa de serviços a internacionalizar-se.
Para tanto, selecionou-se como objeto de estudo uma empresa portuguesa na área dos serviços de babysitting, a Nanny4me, com o objetivo de entender o “Como” e o “Porquê” das decisões tomadas no seu processo de internacionalização.
A estratégia de investigação adotada foi o estudo de caso, incluindo uma entrevista ao responsável da empresa, o que permitiu perceber de que forma os expatriados influenciaram a decisão de internacionalizar a sua empresa.
Os resultados sugerem que a influência da expatriação no processo de internacionalização de serviços ocorre a vários níveis. Por um lado, pela crescente procura por parte dos expatriados de serviços de empresas do seu país de origem capazes de atenuar as dificuldades por estes sentidas no país de destino. Por outro lado, pela estratégia deliberada das empresas em internacionalizarem os seus serviços como resposta às solicitações iniciais dos expatriados.
Currently, service companies are entering international markets with particular abundance, however, the investigations carried out in this field do not reflect the position that they assume in the international context. With this study we intend to analyze the influence of expatriates and their families in the internationalization strategy of service companies. In particular, we study how expatriates lead a service company to internationalize. For this, we selected as the object of study a Portuguese company in the field of babysitting services, Nanny4me, in order to understand the "How" and "Why" of the decisions taken during the internationalization process. The adopted research strategy was case study, including an interview with the founder and owner of the company, which allowed us to understand how expatriates influenced the decision to internationalize his business. The results suggest that the influence of expatriation in the process of internationalization of services occurs on several levels. First, the increasing demand of business services from their country of origin was prove to alleviate the difficulties experienced by expatriates in the destination country. On the other hand, the deliberate strategy of the companies internationalize their services in response to initial requests from expatriates.
Currently, service companies are entering international markets with particular abundance, however, the investigations carried out in this field do not reflect the position that they assume in the international context. With this study we intend to analyze the influence of expatriates and their families in the internationalization strategy of service companies. In particular, we study how expatriates lead a service company to internationalize. For this, we selected as the object of study a Portuguese company in the field of babysitting services, Nanny4me, in order to understand the "How" and "Why" of the decisions taken during the internationalization process. The adopted research strategy was case study, including an interview with the founder and owner of the company, which allowed us to understand how expatriates influenced the decision to internationalize his business. The results suggest that the influence of expatriation in the process of internationalization of services occurs on several levels. First, the increasing demand of business services from their country of origin was prove to alleviate the difficulties experienced by expatriates in the destination country. On the other hand, the deliberate strategy of the companies internationalize their services in response to initial requests from expatriates.
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Keywords
Internacionalização Expatriado Estudo de caso Serviços Nanny4me Internationalisation Expatriate Services Case study