Publication
Un analisis empirico de los efectos reciprocos de las extensiones de marca.
| dc.contributor.author | Serra, Elisabete de Magalhães | |
| dc.contributor.author | Varela Gonzalez, José Antonio | |
| dc.date.accessioned | 2018-07-17T11:37:58Z | |
| dc.date.available | 2018-07-17T11:37:58Z | |
| dc.date.issued | 1997 | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | Serra, E. M., Varela Gonzalez, J. A. (1997). Un analisis empirico de los efectos reciprocos de las extensiones de marca. Working Papers: Management. N.º 2, 21 p. | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.14/25213 | |
| dc.language.iso | spa | pt_PT |
| dc.peerreviewed | no | pt_PT |
| dc.title | Un analisis empirico de los efectos reciprocos de las extensiones de marca. | pt_PT |
| dc.type | journal article | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | article | pt_PT |