| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 70.37 KB | Adobe PDF |
Advisor(s)
Abstract(s)
Description
Keywords
Citation
Serra, E. M., Varela Gonzalez, J. A. (1997). Un analisis empirico de los efectos reciprocos de las extensiones de marca. Working Papers: Management. N.º 2, 21 p.