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A retenção de talentos tornou-se um dos maiores desafios para as organizações contemporâneas, e fatores como os estilos de liderança e o salário emocional desempenham um papel crucial neste processo. O conceito de salário emocional vai além da compensação financeira tradicional, abrangendo um conjunto de benefícios não monetários, como a flexibilidade, o reconhecimento, e o bem-estar emocional, elementos essenciais para a motivação e satisfação dos colaboradores. Simultaneamente, os estilos de liderança, especialmente os que promovem um ambiente de trabalho positivo e se adaptam às necessidades das equipas, surgem como determinantes para o compromisso organizacional e a permanência dos talentos. A presente dissertação investiga a interligação entre os estilos de liderança e o salário emocional, analisando o seu impacto na retenção de talentos nas organizações. Para tal, foram aplicados inquéritos a 145 colaboradores, complementados por entrevistas a líderes organizacionais, nomeadamente o CEO do Doutor Finanças, Rui Bairrada. Os resultados indicam que a valorização do salário emocional e a prática de estilos de liderança inclusivos e flexíveis têm uma correlação positiva com a lealdade e o compromisso dos colaboradores, revelando-se fundamentais para a retenção de talentos. Este estudo demonstra que as organizações que promovem um equilíbrio entre práticas de reconhecimento emocional e liderança adaptativa estão mais bem posicionadas para reter talentos em ambientes competitivos e em constante mudança.
Talent retention has become one of the greatest challenges for contemporary organizations, and factors such as leadership styles and emotional salary play a crucial role in this process. The concept of emotional salary goes beyond traditional financial compensation, encompassing a set of non-monetary benefits, such as flexibility, recognition, and emotional well-being, which are essential for employee motivation and satisfaction. Simultaneously, leadership styles, particularly those that foster a positive work environment and adapt to the needs of teams, are key determinants of organizational commitment and talent retention. This dissertation explores the interconnection between leadership styles and emotional salary, analyzing their impact on talent retention within organizations. Surveys were conducted with 145 employees, complemented by interviews with organizational leaders, including the CEO of Doutor Finanças, Rui Bairrada. The findings indicate that the appreciation of emotional salary and the practice of inclusive and flexible leadership styles are positively correlated with employee loyalty and commitment, proving to be crucial for talent retention. This study demonstrates that organizations that balance emotional recognition practices with adaptive leadership are better positioned to retain talent in competitive and constantly changing environments.
Talent retention has become one of the greatest challenges for contemporary organizations, and factors such as leadership styles and emotional salary play a crucial role in this process. The concept of emotional salary goes beyond traditional financial compensation, encompassing a set of non-monetary benefits, such as flexibility, recognition, and emotional well-being, which are essential for employee motivation and satisfaction. Simultaneously, leadership styles, particularly those that foster a positive work environment and adapt to the needs of teams, are key determinants of organizational commitment and talent retention. This dissertation explores the interconnection between leadership styles and emotional salary, analyzing their impact on talent retention within organizations. Surveys were conducted with 145 employees, complemented by interviews with organizational leaders, including the CEO of Doutor Finanças, Rui Bairrada. The findings indicate that the appreciation of emotional salary and the practice of inclusive and flexible leadership styles are positively correlated with employee loyalty and commitment, proving to be crucial for talent retention. This study demonstrates that organizations that balance emotional recognition practices with adaptive leadership are better positioned to retain talent in competitive and constantly changing environments.
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Keywords
Retenção de talentos Salário emocional Estilos de liderança Motivação no trabalho Compromisso organizacional Talent retention Emotional salary Leadership styles Workplace motivation Organizational commitment