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Abstract(s)
As organizações têm passado por situações complexas e críticas, o que dificulta a criação e manutenção de vantagem competitiva sustentável, num ambiente de negócios turbulento, tornando o futuro imprevisível e instável. A globalização modificou o modo como os negócios são analisados e orientados. O seu impacto é amplo e abrangente, levando a uma análise e reflexão das atuais abordagens de negócios e respetivas práticas.
Organizations have been going through complex and critical situations, making it difficult to creating and maintaining a sustainable competitive advantage, in a turbulent business environment, making the future unpredictable and unstable. Globalization has changed the way business is analyzed and oriented. Its impact is broad and comprehensive, leading to an analysis and reflection of current business approaches and their practices.
Organizations have been going through complex and critical situations, making it difficult to creating and maintaining a sustainable competitive advantage, in a turbulent business environment, making the future unpredictable and unstable. Globalization has changed the way business is analyzed and oriented. Its impact is broad and comprehensive, leading to an analysis and reflection of current business approaches and their practices.
Description
Keywords
Estratégia Globalização Revisão da literatura Strategy Globalization Literature review