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Cobertura mediática e (des)igualdade de género no atletismo português : análise documental dos Jogos Olímpicos de Paris 2024
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O presente estudo analisou a forma como a cobertura mediática do atletismo português durante os Jogos Olímpicos de Paris 2024 representou atletas masculinos e femininos, num contexto marcado pelo debate em torno das desigualdades de género nos media desportivos. A investigação adotou uma abordagem de análise documental, combinando procedimentos qualitativos interpretativos com análise quantitativa descritiva e inferencial. O corpus integrou 48 peças jornalísticas provenientes do Diário de Notícias, Público e Tribuna Expresso. Foram analisadas categorias relacionadas com desempenho desportivo, vida pessoal/emocional, aspetos físicos, carreira fora do desporto e presença de intervenientes externos nas notícias analisadas. Os resultados evidenciaram uma relativa aproximação quantitativa entre géneros, particularmente na centralidade atribuída ao desempenho desportivo e na extensão global das peças. Ainda assim, observaram-se algumas diferenças na forma como atletas masculinos e femininos foram retratados, sobretudo nas notícias sobre atletas femininas, onde surgiram com maior frequência referências à vida pessoal e a dimensões extradesportivas. A única diferença estatisticamente significativa foi identificada na presença de fontes externas, observadas exclusivamente nas peças classificadas como Masculino. De forma exploratória, os resultados poderão sugerir que as desigualdades contemporâneas na cobertura mediática do desporto tendem a manifestar-se menos através da exclusão quantitativa das mulheres e mais através de mecanismos discursivos associados aos enquadramentos narrativos e aos processos de valorização simbólica.
The present study analysed how Portuguese athletics media coverage during the Paris 2024 Olympic Games represented male and female athletes, within a context marked by ongoing debates surrounding gender inequalities in sports media. The study adopted a document analysis approach, combining interpretative qualitative procedures with descriptive and inferential quantitative analysis. The corpus comprised 48 journalistic pieces published in Diário de Notícias, Público and Tribuna Expresso. Categories related to athletic performance, personal/emotional life, physical aspects, career outside sport, and the presence of external actors in the analysed news coverage were examined. The results revealed a relative quantitative convergence between genders, particularly regarding the centrality attributed to athletic performance and the overall length of the articles. Nevertheless, some differences were observed in the ways male and female athletes were portrayed, especially in news coverage concerning female athletes, where references to personal life and extra-sport dimensions appeared more frequently. The only statistically significant difference was identified in the presence of external sources, observed exclusively in articles classified as Masculine. From an exploratory perspective, the findings may suggest that contemporary inequalities in sports media coverage tend to manifest less through the quantitative exclusion of women and more through discursive mechanisms associated with narrative framing and processes of symbolic valorisation.
The present study analysed how Portuguese athletics media coverage during the Paris 2024 Olympic Games represented male and female athletes, within a context marked by ongoing debates surrounding gender inequalities in sports media. The study adopted a document analysis approach, combining interpretative qualitative procedures with descriptive and inferential quantitative analysis. The corpus comprised 48 journalistic pieces published in Diário de Notícias, Público and Tribuna Expresso. Categories related to athletic performance, personal/emotional life, physical aspects, career outside sport, and the presence of external actors in the analysed news coverage were examined. The results revealed a relative quantitative convergence between genders, particularly regarding the centrality attributed to athletic performance and the overall length of the articles. Nevertheless, some differences were observed in the ways male and female athletes were portrayed, especially in news coverage concerning female athletes, where references to personal life and extra-sport dimensions appeared more frequently. The only statistically significant difference was identified in the presence of external sources, observed exclusively in articles classified as Masculine. From an exploratory perspective, the findings may suggest that contemporary inequalities in sports media coverage tend to manifest less through the quantitative exclusion of women and more through discursive mechanisms associated with narrative framing and processes of symbolic valorisation.
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Enquadramento mediático Representação simbólica Visibilidade Análise documental Media framing Symbolic representation Visibility Document analysis
Contexto Educativo
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Licença CC
Sem licença CC