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Crowdfunding and religiosity : an understanding of the dynamics of religiosity on social lending in Kiva

datacite.subject.fosCiências Sociais::Economia e Gestão
dc.contributor.advisorVillarroel Fernández, Juan Andrei
dc.contributor.authorPinto, Manuela Vanessa Gonçalves
dc.date.accessioned2014-11-07T12:02:00Z
dc.date.available2014-11-07T12:02:00Z
dc.date.issued2013-11-06
dc.date.submitted2013
dc.description.abstractThis dissertation aims to study the discrepancy between academic research and laboratory studies regarding the relationship between the religiosity level of an individual and its engagement with pro-social activities. This study examined the hypothesis that religiosity, spirituality and/or altruistic values would display a pro-social behaviour on on-line micro-lending. A survey of 3928 individuals from the Crowdfunding platform Kiva.org contributed to the understanding of the relationship between religiosity and pro-social behaviour on on-line platforms. Findings in this setting indicate that non-religious individuals display a higher engagement level with online pro-social activities on Kiva than do religious or spiritual individuals. Discussion focused on the discrepancy between in-group and out-group affiliation within religious individuals (different values), as well as feminine and non-feminine targets. This has clear implications for micro-lending platform owners, consumer behaviour, marketing segmentation and targeting of online users.por
dc.identifier.tid201091429
dc.identifier.urihttp://hdl.handle.net/10400.14/15523
dc.language.isoengpor
dc.subjectReligionpor
dc.subjectReligiositypor
dc.subjectSpiritualitypor
dc.subjectPro-socialpor
dc.subjectMicro-lendingpor
dc.subjectCrowdfundingpor
dc.subjectKivapor
dc.titleCrowdfunding and religiosity : an understanding of the dynamics of religiosity on social lending in Kivapor
dc.typemaster thesis
dspace.entity.typePublication
rcaap.rightsopenAccesspor
rcaap.typemasterThesispor
thesis.degree.nameMestrado em Gestão

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