Publication
Crowdfunding and religiosity : an understanding of the dynamics of religiosity on social lending in Kiva
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | |
| dc.contributor.advisor | Villarroel Fernández, Juan Andrei | |
| dc.contributor.author | Pinto, Manuela Vanessa Gonçalves | |
| dc.date.accessioned | 2014-11-07T12:02:00Z | |
| dc.date.available | 2014-11-07T12:02:00Z | |
| dc.date.issued | 2013-11-06 | |
| dc.date.submitted | 2013 | |
| dc.description.abstract | This dissertation aims to study the discrepancy between academic research and laboratory studies regarding the relationship between the religiosity level of an individual and its engagement with pro-social activities. This study examined the hypothesis that religiosity, spirituality and/or altruistic values would display a pro-social behaviour on on-line micro-lending. A survey of 3928 individuals from the Crowdfunding platform Kiva.org contributed to the understanding of the relationship between religiosity and pro-social behaviour on on-line platforms. Findings in this setting indicate that non-religious individuals display a higher engagement level with online pro-social activities on Kiva than do religious or spiritual individuals. Discussion focused on the discrepancy between in-group and out-group affiliation within religious individuals (different values), as well as feminine and non-feminine targets. This has clear implications for micro-lending platform owners, consumer behaviour, marketing segmentation and targeting of online users. | por |
| dc.identifier.tid | 201091429 | |
| dc.identifier.uri | http://hdl.handle.net/10400.14/15523 | |
| dc.language.iso | eng | por |
| dc.subject | Religion | por |
| dc.subject | Religiosity | por |
| dc.subject | Spirituality | por |
| dc.subject | Pro-social | por |
| dc.subject | Micro-lending | por |
| dc.subject | Crowdfunding | por |
| dc.subject | Kiva | por |
| dc.title | Crowdfunding and religiosity : an understanding of the dynamics of religiosity on social lending in Kiva | por |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | por |
| rcaap.type | masterThesis | por |
| thesis.degree.name | Mestrado em Gestão |