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O Trabalho Final de Mestrado pretende analisar a internacionalização das empresas portuguesas no mercado brasileiro. Que processos de internacionalização seguem as empresas portuguesas que operam no mercado brasileiro? Quais as principais motivações e barreiras que estas empresas enfrentam? Que papel facilitador têm agências como a AICEP e outras instituições e/ou consultores nos referidos processos? Estas são as perguntas de investigação. Para responder a estas perguntas, tendo como suporte uma revisão da literatura e a parceria de estágio da Católica Porto Business School com a delegação da AICEP no Brasil, foi elaborado um questionário online a empresas brasileiras filiais de empresas portuguesas no mercado brasileiro. Os resultados indicam que os processos de internacionalização que as empresas seguem são variados e que os principais motivos para a internacionalização são o aumento do volume de negócios, a procura de novos clientes, o aumento da notoriedade, o reconhecimento da marca e o acompanhamento da internacionalização da concorrência. As principais barreiras referidas são a morosidade e burocracia associados à internacionalização, os riscos económicos, os riscos políticos e a forte competitividade do mercado brasileiro. A AICEP é a entidade a que as empresas recorrem mais no mercado brasileiro e nos mercados internacionais referidos e as principais ações assinaladas pelas empresas são o esclarecimento de dúvidas relativas a regras e regulamentos e a realização de estudos setoriais, tanto no mercado brasileiro, como nos outros mercados internacionais em que as empresas operam.
This Master Final Assignment addresses the internationalization of Portuguese companies in the Brazilian market. What internationalization processes Portuguese companies operating in the Brazilian market follow? What are the main motivations and barriers? What facilitating role have the AICEP and other institutions and/or consultants in the processes? These are the research questions. To answer these questions, based on a literature review and on the partnership of Católica Porto Business School with AICEP Brazil, an online survey was conduct to the Portuguese Brazilian subsidiary companies operating in Brazil. The internationalization processes followed are diverse and the main motivations for internationalization are the increase in business volume, the results of new customers, the increase in notoriety, the recognition of the brand accompanying the internationalization of the competition. The main barriers are political risks and the strong competition in the Brazilian market. AICEP is an entity that companies use the most to clarify questions related to rules and regulations and to access sectoral studies, in the Brazilian market and in the other international markets indicated by surveyed companies.
This Master Final Assignment addresses the internationalization of Portuguese companies in the Brazilian market. What internationalization processes Portuguese companies operating in the Brazilian market follow? What are the main motivations and barriers? What facilitating role have the AICEP and other institutions and/or consultants in the processes? These are the research questions. To answer these questions, based on a literature review and on the partnership of Católica Porto Business School with AICEP Brazil, an online survey was conduct to the Portuguese Brazilian subsidiary companies operating in Brazil. The internationalization processes followed are diverse and the main motivations for internationalization are the increase in business volume, the results of new customers, the increase in notoriety, the recognition of the brand accompanying the internationalization of the competition. The main barriers are political risks and the strong competition in the Brazilian market. AICEP is an entity that companies use the most to clarify questions related to rules and regulations and to access sectoral studies, in the Brazilian market and in the other international markets indicated by surveyed companies.
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Keywords
Processos de internacionalização Mercado brasileiro Motivações e barreiras Papel da AICEP Internationalization processes Brazilian market Motivations and barriers Role of AICEP