| Name: | Description: | Size: | Format: | |
|---|---|---|---|---|
| 9.49 MB | Adobe PDF |
Authors
Abstract(s)
O videojogo é um produto cultural integrado na esfera dos novos media e da arte digital, tendo aspetos como a interatividade, a imersão, a criatividade ou a exploração de novas relações entre os seres humanos e o mundo. Como um setor emergente, é tanto uma das formas de entretenimento mais populares atualmente, como também tem ganho outras funções. Esta dissertação visa investigar os videojogos como um novo meio para a prática de diplomacia cultural chinesa por atores não-estatais, apresentando qualidades artísticas e narrativas que possibilitam a representação de várias culturas. Um videojogo chinês que se destacou e alcançou um rápido sucesso internacional desde o seu lançamento, em 2020, foi o Genshin Impact. Trata-se de um videojogo no qual o jogador explora diferentes geografias construídas a partir de várias influências culturais. A análise visual realizada neste estudo de caso permite identificar e analisar alguns elementos culturais representados no Genshin Impact, refletindo o olhar dos criadores chineses na reimaginação da sua cultura e de outras para a construção de um mundo fantasioso. Outros fatores identificados como práticas de diplomacia cultural consistem na publicação de conteúdos audiovisuais sobre artes tradicionais e gastronomia chinesas, na realização de concertos online e presenciais, na participação de eventos de ACG (Animation, Comics and Games) e no incentivo à comunidade de fãs para a criação de conteúdos artísticos. A nossa investigação parece indicar que os videojogos são um meio atual e eficiente para a prática da diplomacia cultural por atores não-estatais, contribuindo para uma imagem mais positiva da China e promovendo uma compreensão mútua entre as diferentes nações através da representação das diferentes culturas nos videojogos. Ao mesmo tempo, os videojogos representam um novo meio de exportação do soft power chinês, observado no aumento do lançamento de videojogos chineses no mercado internacional.
Video games are a cultural product within the sphere of new media and digital art, with aspects like interactivity, immersion, creativity or the exploration of new relationships between human beings and the world. As an emerging sector, not only is it one of the most popular means of entertainment nowadays, but it has also been gaining other roles. This research aims to investigate video games as a new way to practice Chinese cultural diplomacy by non-state actors, as they show the artistic and narrative qualities that allow the representation of various cultures. One Chinese video game that stood out and achieved rapid international success since its launch, in 2020, was Genshin Impact. It is a video game where the player explores different geographies constructed based on various cultural influences. The visual analysis carried out in this case study allows us to identify and analyze some of the cultural elements represented in Genshin Impact, reflecting the vision of Chinese creators in reimagining their culture and others to construct a fantasy world. Other factors identified as cultural diplomacy practices consist of the publishing of audiovisual content about traditional Chinese arts and cuisine, the production of online and in-person concerts, the participation in ACG (Animation, Comics and Games) events and the encouragement of the fan community to create artistic content. My research seems to indicate that video games can be a current and efficient way for non-state actors to practice cultural diplomacy, contributing to a more positive image of China and promoting mutual understanding between different nations through the representation of different cultures in video games. At the same time, video games can also represent a new way of exporting Chinese soft power, as seen in the increase in Chinese video game releases on the international market.
Video games are a cultural product within the sphere of new media and digital art, with aspects like interactivity, immersion, creativity or the exploration of new relationships between human beings and the world. As an emerging sector, not only is it one of the most popular means of entertainment nowadays, but it has also been gaining other roles. This research aims to investigate video games as a new way to practice Chinese cultural diplomacy by non-state actors, as they show the artistic and narrative qualities that allow the representation of various cultures. One Chinese video game that stood out and achieved rapid international success since its launch, in 2020, was Genshin Impact. It is a video game where the player explores different geographies constructed based on various cultural influences. The visual analysis carried out in this case study allows us to identify and analyze some of the cultural elements represented in Genshin Impact, reflecting the vision of Chinese creators in reimagining their culture and others to construct a fantasy world. Other factors identified as cultural diplomacy practices consist of the publishing of audiovisual content about traditional Chinese arts and cuisine, the production of online and in-person concerts, the participation in ACG (Animation, Comics and Games) events and the encouragement of the fan community to create artistic content. My research seems to indicate that video games can be a current and efficient way for non-state actors to practice cultural diplomacy, contributing to a more positive image of China and promoting mutual understanding between different nations through the representation of different cultures in video games. At the same time, video games can also represent a new way of exporting Chinese soft power, as seen in the increase in Chinese video game releases on the international market.
Description
Keywords
Genshin Impact Diplomacia cultural Soft power Videojogos Atores não-estatais Cultural diplomacy Video games Non-state actors