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Measuring temporal liking simultaneously to Temporal Dominance of Sensations in several intakes. An application to Gouda cheeses in 6 Europeans countries

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Abstract(s)

Although significant differences in preference were observed among countries, there were global preferences for a longer dominance of melting, fatty and tender textures. The cheese flavour attribute was the best positive TDL, whereas bitter was a strong negative TDL. A cluster analysis of the 667 consumers identified three significant liking clusters, each with different most and least preferred samples. For the TDL computation by cluster, significant specific TDL were observed. These results showed the importance of overall liking segmentation before TDL analysis to determine which attributes should have a longer dominance duration in order to please specific consumer targets.

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Temporal Dominance of Sensations (TDS) Liking Temporal Drivers of Liking (TDL) Gouda cheese

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Thomas, A., Chambault, M., Dreyfuss, L., Gilbert, C.C., Hegyi, A., Henneberg, S., … Schlich, P. (2017). Measuring temporal liking simultaneously to Temporal Dominance of Sensations in several intakes. An application to Gouda cheeses in 6 Europeans countries. Food Research International, 99(1), 426-434

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