Publication
Brand mergers: How attitudes influence consumer identity preferences
| dc.contributor.author | Machado, Joana Cesar | |
| dc.contributor.author | Lencastre, Paulo | |
| dc.contributor.author | Dionísio, Pedro | |
| dc.contributor.author | Vacas-de-Carvalho, Leonor | |
| dc.date.accessioned | 2014-06-06T11:30:02Z | |
| dc.date.available | 2014-06-06T11:30:02Z | |
| dc.date.issued | 2012 | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | |
| dc.identifier.citation | MACHADO, J.C. - Brand mergers: How attitudes influence consumer identity preferences. In 41th EMAC Conference - Marketing for Citizens, Going Beyond Customers and Consumers, Lisbon, Portugal, 22-25 May 2012. In RITA, Paulo (Ed.) - EMAC 2012 Conference and Programme Chair. Lisbon: ISCTE Business School, 2012. ISBN 978-989-732-004-0. p. 153 | por |
| dc.identifier.isbn | 9789897320040 | |
| dc.identifier.uri | http://hdl.handle.net/10400.14/14518 | |
| dc.language.iso | eng | por |
| dc.publisher | ISCTE Business School | |
| dc.title | Brand mergers: How attitudes influence consumer identity preferences | por |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| oaire.citation.conferencePlace | Lisbon, Portugal | |
| oaire.citation.startPage | 153 | |
| oaire.citation.title | 41th EMAC Conference - Marketing for Citizens, Going Beyond Customers and Consumers | |
| person.familyName | César Machado | |
| person.familyName | Dionísio | |
| person.givenName | Joana | |
| person.givenName | Pedro | |
| person.identifier.orcid | 0000-0003-3798-5299 | |
| person.identifier.orcid | 0000-0002-7365-6444 | |
| person.identifier.scopus-author-id | 55115340800 | |
| person.identifier.scopus-author-id | 22940336700 | |
| rcaap.rights | openAccess | por |
| rcaap.type | conferenceObject | por |
| relation.isAuthorOfPublication | 1b96dd7b-e8b3-4d0a-8174-03048a593dff | |
| relation.isAuthorOfPublication | a99acb08-bad1-4655-a051-1093d09a05b3 | |
| relation.isAuthorOfPublication.latestForDiscovery | 1b96dd7b-e8b3-4d0a-8174-03048a593dff |
Files
Original bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- emac2012_conferenceproceedings_final may 17.pdf
- Size:
- 4.69 MB
- Format:
- Adobe Portable Document Format
License bundle
1 - 1 of 1
No Thumbnail Available
- Name:
- license.txt
- Size:
- 3.44 KB
- Format:
- Item-specific license agreed upon to submission
- Description: