Publicação
Different personality, different consumption : how conservatives and liberals act upon luxury
| datacite.subject.fos | Ciências Sociais::Economia e Gestão | pt_PT |
| dc.contributor.advisor | Fernandes, Daniel | |
| dc.contributor.author | Claro, Pedro Tomás Sousa Furtado Sampaio | |
| dc.date.accessioned | 2018-11-27T15:11:30Z | |
| dc.date.available | 2018-11-27T15:11:30Z | |
| dc.date.issued | 2014-04-14 | |
| dc.date.submitted | 2014 | |
| dc.description.abstract | Along time, research has been focused on exploring how thoughts and feelings may be linked to their political ideology. Yet, little research has been made regarding how this political ideology influences consumer behaviour. The present research examines the effect of political ideology on luxury consumption. With a study focused on how conservatives and liberals act upon luxury, we are able to establish that conservatives and liberals do not act the same way, confirming the idea that more conservative individuals are more susceptible to social comparisons and are, therefore, more likely to seek status through consumption products or services that enable them to differentiate themselves from others. | pt_PT |
| dc.identifier.tid | 201122960 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.14/26151 | |
| dc.language.iso | eng | pt_PT |
| dc.subject | Political ideology | pt_PT |
| dc.subject | Conservatives | pt_PT |
| dc.subject | Liberals | pt_PT |
| dc.subject | Luxury | pt_PT |
| dc.subject | Conspicuous consumption | pt_PT |
| dc.subject | Social comparison | pt_PT |
| dc.title | Different personality, different consumption : how conservatives and liberals act upon luxury | pt_PT |
| dc.type | master thesis | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | masterThesis | pt_PT |
| thesis.degree.name | Mestrado em Gestão | pt_PT |