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Advisor(s)
Abstract(s)
Numa sociedade em que cada vez mais é dada importância à comunicação e ao modo como esta
se articula, torna-se importante que as organizações invistam em processos de comunicação
eficazes, para que os colaboradores se sintam compreendidos e ouvidos. A construção da cultura
organizacional passa não só pela comunicação como também pelo processo de liderança, sendo
que um líder é um ator de suma importância em cada organização.
No presente relatório de estágio procura analisar-se o papel da intranet da RTP no engagement
dos colaboradores pela cultura organizacional, bem como o papel das novas tecnologias na
relação líder-colaborador. Desta forma, a presente investigação procura responder a duas
questões: “A utilização da intranet na RTP contribui para um maior engagement dos
colaboradores com a cultura organizacional?” e “Como percecionam os colaboradores da RTP
a sua relação com os líderes no contexto das novas formas comunicacionais digitais?”.
Neste âmbito, o quadro teórico e concetual pretende dar enfâse aos processos de comunicação
interna e liderança digitais. Já a nível metodológico, foi conduzida uma metodologia de índole
qualitativa através de entrevistas a quatro colaboradores da organização.
Os resultados da nossa investigação mostram que a intranet da RTP parece contribuir de facto
para um maior fluxo de informação na organização sobre a mesma, beneficiando a comunicação
interna. No entanto, a intranet ainda não permite que os colaboradores da RTP contribuam de
forma ativa para a produção dos seus conteúdos. Quanto à perceção da liderança em ambiente
digital, os resultados do nosso estudo indicaram que os colaboradores da RTP reconhecem o
caráter facilitador das novas tecnologias no que respeita à comunicação, mas que continuam a
preferir a comunicação tradicional em detrimento da digital.
In a society where communication and the way it is articulated are increasingly important, it becomes crucial for organizations to invest in effective communication processes, so that employees feel understood and listen. The construction of the organizational culture goes not only through communication but also through the leadership process, knowing that a leader is a very important actor in an organization This internship report seeks to analyze the role of RTP's intranet in engaging employees in the organizational culture and the role of new technologies in the leader-employee relationship. Thus, this research aims to answer two questions: "Does the use of the intranet by RTP contribute to a greater employee engagement with the organizational culture?" and "How do RTP employees perceive their relationship with leaders in the context of the new digital communication forms? In this context, the theoretical and conceptual framework intends to emphasize the processes of internal communication and digital leadership. At the methodological level, we used a qualitative methodology through interviews with four of the organization's collaborators. The results of our research show that RTP's intranet seems to contribute to a greater flow of information within the organization, benefiting internal communication. However, the intranet still does not allow RTP's collaborators to actively contribute to the production of its contents. As for the perception of leadership in the digital environment, the results of our study indicated that RTP's collaborators recognize the facilitating character of new technologies as far as communication is concerned, yet they still prefer traditional communication over digital.
In a society where communication and the way it is articulated are increasingly important, it becomes crucial for organizations to invest in effective communication processes, so that employees feel understood and listen. The construction of the organizational culture goes not only through communication but also through the leadership process, knowing that a leader is a very important actor in an organization This internship report seeks to analyze the role of RTP's intranet in engaging employees in the organizational culture and the role of new technologies in the leader-employee relationship. Thus, this research aims to answer two questions: "Does the use of the intranet by RTP contribute to a greater employee engagement with the organizational culture?" and "How do RTP employees perceive their relationship with leaders in the context of the new digital communication forms? In this context, the theoretical and conceptual framework intends to emphasize the processes of internal communication and digital leadership. At the methodological level, we used a qualitative methodology through interviews with four of the organization's collaborators. The results of our research show that RTP's intranet seems to contribute to a greater flow of information within the organization, benefiting internal communication. However, the intranet still does not allow RTP's collaborators to actively contribute to the production of its contents. As for the perception of leadership in the digital environment, the results of our study indicated that RTP's collaborators recognize the facilitating character of new technologies as far as communication is concerned, yet they still prefer traditional communication over digital.
Description
Keywords
Comunicação interna Intranet Engagement Liderança digital RTP Internal communication Digital leadership