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Abstract(s)
Ao longo dos últimos anos, o crowdfunding tem vindo a ganhar notoriedade enquanto ferramenta de financiamento alternativa aos métodos tradicionais, numa altura em que o empreendedorismo e as ideias inovadoras são cada vez mais uma fonte de criação de negócios. As campanhas de crowdfunding permitem uma aproximação entre o criador da ideia e os consumidores finais, levando a que estes últimos possam participar na transformação da ideia em realidade através de contribuições monetárias. O método mais popularizado é aquele em que, em troca de uma contribuição para o projeto, o contribuidor recebe uma recompensa, podendo esta ser, por exemplo, um exemplar do produto final, um agradecimento, um desconto. Além da evidente aproximação criador-consumidor final, são de salientar as vantagens inerentes a este tipo de interação: o produto é testado mesmo antes de ser produzido em grande escala, obtendo-se feedback e permitindo que sejam feitas melhorias ainda numa fase inicial; e ao fazer-se a apresentação da ideia/produto para apelar à contribuição monetária, comunica-se e publicita-se o produto, podendo este ganhar notoriedade. Associados a cada campanha existem objetivos definidos do seu criador, que podem passar apenas por atingir o objetivo monetário ou beneficiar também das outras vantagens inerentes. A avaliação de cada campanha depende sempre das expetativas pelo seu criador, e é este que a pode considerar ou não um sucesso.
Over the last years, crowdfunding has been gaining visibility as an alternative financing tool in relation to traditional methods, in a time where entrepreneurship and new ideas are increasingly a means to create businesses. Crowdfunding campaigns make it possible to bring project creators and final consumers closer, giving these consumers the opportunity to participate in turning an idea into reality through monetary contributions. The most popular method is the one in which, in exchange for monetary contribution to the project, contributors receive a reward, which may be for example an article of the final product, an aknowledgement, or a discount. Besides the evident connection between creators and final consumers, it is important to point out other advantages associated with this type of interaction: the product is tested even before being produced on a large scale, being possible to obtain feedback and make improvements at an early stage; and when presenting the idea/product for raising monetary contributions, the product is disclosed and advertised, thus there is a chance of increasing the visibility of the product. Associated with every campaign, there are objectives defined by each creator, which may simply be achieving a monetary goal or also taking advantage of other inherent benefits. The assessment of each campaign always depends on the expectations of its creator, the person who is best able to decide whether or not it was actually successful.
Over the last years, crowdfunding has been gaining visibility as an alternative financing tool in relation to traditional methods, in a time where entrepreneurship and new ideas are increasingly a means to create businesses. Crowdfunding campaigns make it possible to bring project creators and final consumers closer, giving these consumers the opportunity to participate in turning an idea into reality through monetary contributions. The most popular method is the one in which, in exchange for monetary contribution to the project, contributors receive a reward, which may be for example an article of the final product, an aknowledgement, or a discount. Besides the evident connection between creators and final consumers, it is important to point out other advantages associated with this type of interaction: the product is tested even before being produced on a large scale, being possible to obtain feedback and make improvements at an early stage; and when presenting the idea/product for raising monetary contributions, the product is disclosed and advertised, thus there is a chance of increasing the visibility of the product. Associated with every campaign, there are objectives defined by each creator, which may simply be achieving a monetary goal or also taking advantage of other inherent benefits. The assessment of each campaign always depends on the expectations of its creator, the person who is best able to decide whether or not it was actually successful.
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Keywords
Crowdfunding Sucesso Objetivo Success Goals