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Let's get ready to rumble: personality and the architecture of sport fandom

2026-12-01Artigo de investigação Acesso aberto
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dc.contributor.authorGruda, Dritjon
dc.contributor.authorSimha, Aditya
dc.date.accessioned2026-08-13T15:44:49Z
dc.date.available2026-08-13T15:44:49Z
dc.date.issued2026-12-01
dc.description.abstractWho watches sport, and what does personality reveal about how fandom is expressed? Using Facebook status updates and self-reported Big Five scores of 6246 users across 17 sports, we show that personality leaves a small but consistent imprint on the expression of sport fandom while barely predicting which sport a person watches. Personality maps onto sport attributes more than sport identities: less agreeable users favored high-contact, high-risk sports and extraverts favored larger-team sports. The breadth of a person's viewing was associated with Extraversion rather than Openness, contrary to the cultural omnivore hypothesis. Fans' own words, scored for sentiment and for motives with a validated language-model classifier, show that personality predicts the intensity and motives of expressed fandom (drama, escape, social connection). These associations hold when posting volume and inferred age and gender are controlled, and we found no reliable evidence that inferred gender moderates them. Personality shapes the expression of engagement more than taste in sports.eng
dc.identifier.doi10.1016/j.paid.2026.114030
dc.identifier.eid105046484164
dc.identifier.other6eb5e438-8d72-4e0b-9a34-69c986595bf5
dc.identifier.urihttp://hdl.handle.net/10400.14/59122
dc.identifier.wos001842656700001
dc.language.isoeng
dc.peerreviewedyes
dc.publisherElsevier B.V.
dc.rights.urihttp://creativecommons.org/licenses/by-nc/4.0/
dc.subjectBig Fiveeng
dc.subjectCultural omnivorousnesseng
dc.subjectFandomeng
dc.subjectPersonalityeng
dc.subjectSocial media languageeng
dc.subjectSport spectatorshipeng
dc.titleLet's get ready to rumble: personality and the architecture of sport fandom
dc.typeresearch article
dspace.entity.typePublication
oaire.citation.volume263
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85

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