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Advisor(s)
Abstract(s)
As organizações deparam-se constantemente com as suas mais diversas complexidades, num contexto cada vez mais globalizado e com uma concorrência acentuada. É fundamental para as empresas, definirem a sua estratégia, para aumentar a sua capacidade competitiva, através do apoio de metodologias de gestão. Tem havido uma crescente procura e aplicação dos OKRs (Objectives and Key Results), por empresas. Com este Estudo de Caso, pretende-se analisar o uso da metodologia OKRs, inserido no seu plano estratégico, alcançando alinhamento e solidez diária. O método utilizado neste trabalho é exclusivamente qualitativo. Foram realizadas duas entrevistas a colaboradores com responsabilidades de gestão na Retail Mind e na Caixa de Crédito Agrícola Mútuo Beira Centro. De forma a testar a aplicabilidade dos OKRs, em ambas as empresas. Também foi realizado um Workshop na Retail Mind, onde foram apresentadas as vantagens dos OKRs. E onde tive a oportunidade de apresentar a minha Proposta de OKRs para a organização. As conclusões obtidas neste estudo, indicam-nos que as organizações irão adotar cada vez mais esta nova metodologia. É um aliado positivo para alcançar os objetivos desejados, através da sua simplicidade e pelo seu lado motivador.
Organizations are constantly faced with their most diverse complexities, in an increasingly globalized context and with heightened competition. It is essential for companies to define their strategy to increase their competitive capacity through the support of management methodologies. There has been a growing demand and application of OKRs (Objectives and Key Results) by companies. Thus, achieving excellent results, alignment and daily solidity. The method used in this work is exclusively qualitative. Two interviews were conducted with individuals with management responsibilities at Retail Mind and at Caixa de Crédito Agrícola Mútuo Beira Centro. In order to test the applicability of OKRs, in both companies. A Workshop was also held at Retail Mind, where the advantages of OKRs were presented. And where I had the opportunity to present my OKR Proposal to the organization. The conclusions obtained in this study indicate that organizations will increasingly adopt this new methodology. It is a positive ally to achieve the desired goals, through its simplicity and its motivating side.
Organizations are constantly faced with their most diverse complexities, in an increasingly globalized context and with heightened competition. It is essential for companies to define their strategy to increase their competitive capacity through the support of management methodologies. There has been a growing demand and application of OKRs (Objectives and Key Results) by companies. Thus, achieving excellent results, alignment and daily solidity. The method used in this work is exclusively qualitative. Two interviews were conducted with individuals with management responsibilities at Retail Mind and at Caixa de Crédito Agrícola Mútuo Beira Centro. In order to test the applicability of OKRs, in both companies. A Workshop was also held at Retail Mind, where the advantages of OKRs were presented. And where I had the opportunity to present my OKR Proposal to the organization. The conclusions obtained in this study indicate that organizations will increasingly adopt this new methodology. It is a positive ally to achieve the desired goals, through its simplicity and its motivating side.
Description
Keywords
Gestão Estratégia Objetivos e resultados chave Mercado Management strategy Objectives and key results Market