Publicação
Brand logo design: exploring consumer response to naturalness across cultures
| dc.contributor.author | Machado, J. C. | |
| dc.contributor.author | Carvalho, Leonor Vacas de | |
| dc.contributor.author | Torres, Anna | |
| dc.contributor.author | Cúneo, Andrés | |
| dc.contributor.author | Costa, Patrício | |
| dc.date.accessioned | 2016-12-21T17:46:19Z | |
| dc.date.available | 2016-12-21T17:46:19Z | |
| dc.date.issued | 2014 | |
| dc.description.version | info:eu-repo/semantics/publishedVersion | pt_PT |
| dc.identifier.citation | MACHADO, J.C.; CARVALHO, Leonor Vacas de; TORRES, Anna; CÚNEO, Andrés, COSTA, Patrício - Brand logo design: exploring consumer response to naturalness across cultures. In 9th Global Brand Conference, Hertfordshire, United Kingdom, 9-11 April, 2014. - In Booklet of Abstracts: 9th Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group. [S.l.: Academic of Marketing, 2014]. p. 16 | pt_PT |
| dc.identifier.uri | http://hdl.handle.net/10400.14/21143 | |
| dc.language.iso | eng | pt_PT |
| dc.rights.uri | http://creativecommons.org/licenses/by/4.0/ | pt_PT |
| dc.title | Brand logo design: exploring consumer response to naturalness across cultures | pt_PT |
| dc.type | conference object | |
| dspace.entity.type | Publication | |
| rcaap.rights | openAccess | pt_PT |
| rcaap.type | conferenceObject | pt_PT |
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