Brand logo design: exploring consumer response to naturalness across cultures

Machado, J. C.; Carvalho, Leonor Vacas de; Torres, Anna; Cúneo, Andrés; Costa, Patrício

http://hdl.handle.net/10400.14/21143

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Authors

Machado, J. C.

Carvalho, Leonor Vacas de

Torres, Anna

Cúneo, Andrés

Costa, Patrício

URI

http://hdl.handle.net/10400.14/21143

Citation

MACHADO, J.C.; CARVALHO, Leonor Vacas de; TORRES, Anna; CÚNEO, Andrés, COSTA, Patrício - Brand logo design: exploring consumer response to naturalness across cultures. In 9th Global Brand Conference, Hertfordshire, United Kingdom, 9-11 April, 2014. - In Booklet of Abstracts: 9th Global Brand Conference of the Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group. [S.l.: Academic of Marketing, 2014]. p. 16