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Multi-needs for multi-screening: practices, motivations, and attention distribution

dc.contributor.authorDias, Patrícia
dc.contributor.authorSerrano-Puche, Javier
dc.date.accessioned2021-03-18T16:58:49Z
dc.date.available2021-03-18T16:58:49Z
dc.date.issued2020-01-01
dc.description.abstractMulti-screening is an emergent but fast-growing and fast-changing practice, evolving along with the technologies that mediate it. This article presents a study on multi-screening, i.e., simultaneously or sequentially engaging with more than one screened-media. Based on the uses and gratifications theory, our study focused on the most common multi-screening scenario—engaging with the smartphone while watching TV—in order to explore triggers, motivations, gratifications, and attention distribution. The methodology is qualitative in nature, including ethnographic journals and follow-up interviews to a sample of 30 young adults, and the data was collected in Portugal and Spain. The activities performed on each device are usually disconnected and motivated by the need to enhance the entertainment afforded by the TV or to obtain a sense of efficiency. The attention is distributed in alternated periods, and the smartphone has a greater ability of demanding attention and retaining the engagement.pt_PT
dc.description.versioninfo:eu-repo/semantics/publishedVersionpt_PT
dc.identifier.doi10.5294/pacla.2020.23.1.2
dc.identifier.eid85080134045
dc.identifier.issn0122-8285
dc.identifier.urihttp://hdl.handle.net/10400.14/32275
dc.identifier.wos000512670800002
dc.language.isoengpt_PT
dc.peerreviewedyespt_PT
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/pt_PT
dc.subjectAttentionpt_PT
dc.subjectCellphonespt_PT
dc.subjectMobile phonespt_PT
dc.subjectMulti-screeningpt_PT
dc.subjectQualitative analysispt_PT
dc.subjectTelevisionpt_PT
dc.titleMulti-needs for multi-screening: practices, motivations, and attention distributionpt_PT
dc.title.alternativeNecessidades múltiplas para telas múltiplas: práticas, motivações e distribuição de atençãopt_PT
dc.typejournal article
dspace.entity.typePublication
oaire.citation.issue1pt_PT
oaire.citation.titlePalabra Clavept_PT
oaire.citation.volume23pt_PT
person.familyNameNunes da Encarnação Marques Dias Soares
person.familyNameSerrano-Puche
person.givenNameFátima Patrícia
person.givenNameJavier
person.identifier.ciencia-idFE10-B528-DF32
person.identifier.orcid0000-0001-7948-4439
person.identifier.orcid0000-0001-6633-5303
person.identifier.ridI-6590-2016
person.identifier.scopus-author-id55249953400
rcaap.rightsopenAccesspt_PT
rcaap.typearticlept_PT
relation.isAuthorOfPublicationf9605b34-1ff6-449d-9d34-4c5a27a270a6
relation.isAuthorOfPublication4d6d2b76-a1cf-4503-9726-2d51596ac48b
relation.isAuthorOfPublication.latestForDiscovery4d6d2b76-a1cf-4503-9726-2d51596ac48b

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