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Os empresários apostam cada vez mais na internacionalização das suas empresas por forma a expandirem os seus mercados de atuação, e por conseguinte, maximizarem os seus lucros. Um dos setores que tem demonstrado uma evolução relevante quanto às suas exportações é o setor agroalimentar, e mais precisamente o subsetor das frutas, legumes e flores, que apresenta um aumento de 115% na última década, contribuindo assim para um crescimento do peso das exportações no Produto Interno Bruto do país nos últimos anos. Neste processo, a diplomacia económica apresenta-se ao serviço das empresas, de forma a apoiar o setor empresarial a alcançar melhores resultados nos mercados estrangeiros. Este TFM pretende averiguar qual o papel dos intervenientes (públicos e privados) de diplomacia económica nos processos de internacionalização da fileira das frutas, legumes e flores para o mercado alemão. A metodologia de investigação utilizada é o estudo de caso, de cariz exploratório e descritivo. Para tal, realizaram-se entrevistas a responsáveis da AICEP, a um alto quadro da associação setorial Portugal Fresh e a um dirigente de uma cooperativa, responsável pela exportação de citrinos para a Alemanha. As conclusões do estudo indicam que a atuação concertada dos intervenientes de ambas as esferas da diplomacia económica, pública e privada, é mais vantajosa quanto ao apoio à internacionalização das empresas. No que refere à atuação da AICEP, esta visa apoiar globalmente a economia nacional, orientada para a valorização e dinamização do negócio empresarial, prestando suporte através da sua presença em mercados externos e desenvolvendo sobretudo funções de informação. Já a Portugal Fresh enquanto associação setorial procura promover o subsetor das frutas, legumes e flores e os seus associados, através de um apoio focado nas funções de informação e promoção, sobretudo quanto a missões comerciais e organização de feiras nos mercados internos e externos.
Entrepreneurs are increasingly investing on the internationalization of their companies in order to expand their markets of operation, and therefore maximize their profits. One of the sectors that has shown a relevant evolution in exports is the agro-food sector, and more precisely the sub-sector of fruit, vegetables and flowers, which has increased by 115% in the last decade, thus contributing to a growth in the weight of exports in the country's Gross Domestic Product in recent years. In this process, economic diplomacy is at the service of companies, in order to support the business sector to achieve better results in foreign markets. This dissertation aims to investigate the role of public and private actors of economic diplomacy in the processes of internationalization of the fruit, vegetables and flowers subsector to the German market. The research methodology used is the case study, with an an exploratory and descriptive character. To this end, interviews were carried out with AICEP managers, a senior manager of the sectoral association Portugal Fresh and a manager of a business cooperative, responsible for the export of citrus fruit to Germany. The conclusions of the study indicate that the concerted action of the intervening parties in both spheres of economic diplomacy is more advantageous in terms of supporting the internationalization of companies. In terms of AICEP's action, it aims to provide global support to the national economy, geared towards valuing and boosting business, providing support through its presence in foreign markets, and mainly assuming information functions. In other hand, the sectorial association, Portugal Fresh seeks to promote the economic sector and its associates, through support focused on dissemination of information and organization of commercial missions and fairs in internal and external markets.
Entrepreneurs are increasingly investing on the internationalization of their companies in order to expand their markets of operation, and therefore maximize their profits. One of the sectors that has shown a relevant evolution in exports is the agro-food sector, and more precisely the sub-sector of fruit, vegetables and flowers, which has increased by 115% in the last decade, thus contributing to a growth in the weight of exports in the country's Gross Domestic Product in recent years. In this process, economic diplomacy is at the service of companies, in order to support the business sector to achieve better results in foreign markets. This dissertation aims to investigate the role of public and private actors of economic diplomacy in the processes of internationalization of the fruit, vegetables and flowers subsector to the German market. The research methodology used is the case study, with an an exploratory and descriptive character. To this end, interviews were carried out with AICEP managers, a senior manager of the sectoral association Portugal Fresh and a manager of a business cooperative, responsible for the export of citrus fruit to Germany. The conclusions of the study indicate that the concerted action of the intervening parties in both spheres of economic diplomacy is more advantageous in terms of supporting the internationalization of companies. In terms of AICEP's action, it aims to provide global support to the national economy, geared towards valuing and boosting business, providing support through its presence in foreign markets, and mainly assuming information functions. In other hand, the sectorial association, Portugal Fresh seeks to promote the economic sector and its associates, through support focused on dissemination of information and organization of commercial missions and fairs in internal and external markets.
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Diplomacia económica Internacionalização empresarial Indústria agroalimentar Associações empresariais Economic diplomacy Business internationalization Agro-food industry Business associations