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Authors
Abstract(s)
Em todas as partes do mundo, os fãs da “Onda Coreana” utilizam a internet para ouvir KPop e ver K-Dramas, bem como para interagir com outros fãs que partilham estes interesses. Foi neste contexto que alguns membros desta comunidade começaram a ser denunciados pelos seus comportamentos obsessivos em relação à cultura sul-coreana e designados, à parte da maioria desta fandom, como koreaboos. A presente dissertação ambicionou identificar e analisar este fenómeno emergente, a partir do estudo de caso da comunidade portuguesa de fãs de entretenimento sul-coreano. Com o propósito de compreender as várias dimensões da fandom de hallyu e explorar o fenómeno koreaboo, foram combinadas metodologias de pendor quantitativo, através da construção e aplicação de um questionário, e qualitativas, destacando-se a análise de comentários de um blogue de fãs – Koreaboo Stories –, assim como a realização de uma entrevista semiestruturada a um grupo focal. Estes esforços resultaram na conclusão de que os comportamentos associados aos koreaboos dizem respeito à descontextualização de elementos culturais da Coreia do Sul, ações obsessivas perante celebridades sul-coreanas e a ignorância relativa a problemáticas sociais do país. Não obstante, a pesquisa revelou igualmente que os fãs detêm uma grande subjetividade acerca da identificação de koreaboos, que não torna os comportamentos assinalados como sinais claros deste fenómeno. Esta é uma dinâmica que vem estabelecer um reconhecimento mais detalhado dos koreaboos e que procura contribuir para o avanço do conhecimento científico no domínio dos Estudos Asiáticos, em articulação com os Estudos sobre Fãs e Estudos sobre a Hallyu.
Across the world, fans of the "Korean Wave" use the internet to listen to K-Pop and watch K-Dramas, as well as to interact with other fans who share these interests. It was in this context that some members of this community began to be denounced for their obsessive behaviour in relation to South Korean culture and designated, apart from the majority of this fandom, as koreaboos. The aim of this dissertation was to identify and analyze this emerging phenomenon, based on the case study of the Portuguese community of South Korean entertainment fans. With the goal of understanding the various dimensions of the Hallyu fandom and exploring the koreaboo phenomenon, quantitative methodologies were combined, through the construction and application of a questionnaire, and qualitative methodologies, including the analysis of comments on a fan blog - Koreaboo Stories - as well as a semi-structured focus group interview. These efforts resulted in the conclusion that the behaviors associated with koreaboos relate to the decontextualisation of South Korean cultural elements, obsessive actions towards South Korean celebrities and ignorance of the country's social problems. Nonetheless, the research also revealed that fans are highly subjective about identifying koreaboos, which does not make the behaviours reported clear signs of this phenomenon. This is a dynamic that establishes a more detailed recognition of koreaboos and seeks to contribute to the advancement of scientific knowledge in the field of Asian Studies, in conjunction with Fan Studies and Hallyu Studies.
Across the world, fans of the "Korean Wave" use the internet to listen to K-Pop and watch K-Dramas, as well as to interact with other fans who share these interests. It was in this context that some members of this community began to be denounced for their obsessive behaviour in relation to South Korean culture and designated, apart from the majority of this fandom, as koreaboos. The aim of this dissertation was to identify and analyze this emerging phenomenon, based on the case study of the Portuguese community of South Korean entertainment fans. With the goal of understanding the various dimensions of the Hallyu fandom and exploring the koreaboo phenomenon, quantitative methodologies were combined, through the construction and application of a questionnaire, and qualitative methodologies, including the analysis of comments on a fan blog - Koreaboo Stories - as well as a semi-structured focus group interview. These efforts resulted in the conclusion that the behaviors associated with koreaboos relate to the decontextualisation of South Korean cultural elements, obsessive actions towards South Korean celebrities and ignorance of the country's social problems. Nonetheless, the research also revealed that fans are highly subjective about identifying koreaboos, which does not make the behaviours reported clear signs of this phenomenon. This is a dynamic that establishes a more detailed recognition of koreaboos and seeks to contribute to the advancement of scientific knowledge in the field of Asian Studies, in conjunction with Fan Studies and Hallyu Studies.
Description
Keywords
Hallyu Cultura sul-coreana K-Pop K-Dramas Globalização Identidade Fãs obsessivos Koreaboos South Korean culture Globalization Identity Obsessive fans